The Evolution of Advertising: From Collaboration to Strategy

Hal Curtis, Creative Director at Bespoke Brand Communications and longtime creative force behind iconic campaigns at Wieden+Kennedy, reveals what it takes to create advertising that truly moves people. With an award-winning portfolio that includes work for Nike, ESPN, Coca-Cola, and more, Hal shares how to craft emotionally resonant stories that stand the test of time. He breaks down his philosophy on curiosity, integrity, and why meaningful work starts with being deeply human. With seven Emmy nominations and three wins for Best Commercial of the Year, Hal’s legacy is proof that purpose and emotion are the ultimate creative tools.

Connect with Hal: https://www.linkedin.com/in/hal-curtis-4a0305337/ 

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