Breaking and Entering Advertising Podcast

In this episode of the Breaking and Entering Advertising Podcast, host Geno Schellenberger talks with Olivia Morley, a senior advertising reporter at Adweek, about the challenges and solutions for students and aspiring advertisers looking to enter the industry. The main point of discussion is the Rising Marketer's Guide, which she reports on consistently.She shares her initiative to compile and disseminate valuable resources for newcomers, such as internship and fellowship programs that need broad exposure. She emphasizes the significance of these opportunities for career development, especially for underrepresented groups, and discusses her series on the Adweek blog, Agency Spy, which profiles various advertising programs. Special attention is given to the diversity of these programs and how they cater to different levels of commitment and learning needs. Morley's goal with this series is to demystify the path into advertising, increase successful application rates, and ensure the right fit between candidates and programs. 00:00 Welcome to the Podcast & Honeymoon Excitement00:30 The Journey of a Belated Honeymoon01:21 Unplugging for a Beach Getaway02:10 Revisiting Olivia's First Podcast Appearance02:22 Olivia's Role at Adweek & The Power of Networking04:12 Introducing a New Segment: Break-In Tools05:03 The Genesis of a Resourceful Series for Aspiring Advertisers08:30 Diving Deep into Agency Fellowship Programs11:20 The Vision Behind the Series & Its Impact16:07 How to Access the Rising Marketers Guide & Closing Thoughts

Back to Brand-Side. This episode dives deep into Shure Incorporated, a brand our team at Breaking and Entering is incredibly passionate about, with insights from Garrison Krotz. Garrison is an Associate Manager of Global Media Relations at Shure Incorporated. Garrison talks about his journey from PR Agency Ketchum to Shure, blending professional growth with personal passions. We discuss the importance of networking and connecting with industry professionals to navigate career transitions!

Aaron Starkman, Global Chief Creative Officer and Partner at Rethink, shares his inspiring journey through the advertising landscape. He discusses overcoming early career setbacks, including being fired, and how those challenges fueled his creative drive. Starkman highlights a transformative campaign that solidified his reputation and delves into the importance of nurturing team creativity. He also reflects on his unconventional switch from law to advertising, emphasizing the role of mentorship and resilience in achieving success in the industry.

In Episode 4 of Breaking with Brian Bonilla, hosts Brian Bonilla (Senior Reporter at Ad Age) and Geno Schellenberger (Comms Lead at Havas Chicago) dive into a range of topics, including the success of Havas Chicago's Wayfair campaign, the dynamics of the advertising industry, and recent trends in hiring creators within agencies. They discuss the significant impact of executive moves in advertising and the rise of AI interns in agencies. The episode also covers the effects of mergers, acquisitions, and partnerships on mid-sized agencies, highlighting the changing nature of agency sizes and client project approaches.

NHL, NBA, NFL, MLB. You know these, but do you know PBR? It's time to learn about professional bull riding with our guest, Tripp Wheat, Director of Sales at Professional Bull Riders, LLC (PBR), on Breaking and Entering Brand-side. Tripp is revolutionizing PBR by drawing in diverse partners and widening the sport's appeal far beyond its traditional audience. Hear how strategic partnerships propel PBR into new markets and catch Tripp's expert advice for marketers aiming to leave their mark. Listen for an episode packed with insights and strategies that are shaping the future of sports marketing.

Breaking Down Ad Age's A-List 2024 This episode features a discussion between Brian Bonilla (Senior Agency Reporter at Ad Age) and Geno Schellenberger (Comms lead at Havas Chicago), breaking down Ad Age's prestigious A-list of top advertising agencies for 2023. They provide insights into the selection process, emphasizing the list's significance in the industry, including categories like the top 10 agencies, standouts, and the best in specific areas such as agency culture. They highlight notable agencies such as Mischief and Highdive and discuss the impact of receiving this accolade. They dive into the implications for aspiring advertisers, suggesting leveraging this list to learn about and enter the industry. 00:00 Special Episode Alert: The A-List Reveal 02:10 Unveiling the A-List: The Top Agencies of the Year 08:07 Deep Dive into the Top 10 Agencies of 2023 19:13 Exploring the Top 5 Agencies and Their Impact 24:22 Exploring the Success of Goodby and Mischief25:15 The Rise of Mischief: A Deep Dive 26:16 The Story of Greg Han and the Impact of NFA 28:47 Unveiling the Strategy Behind Mischief's Success 32:39 Spotlight on Independent Agency of the Year 36:11 Exploring In-House Agency Excellence with Yeti 43:18 Agency Executive of the Year: A Story of Resilience 48:23 Wrapping Up: The Power of Brand and Agency Recognition

We have one of my favorite brands in the world, LinkedIn. Kim Biason Chitra is Director, Global Brand Marketing at LinkedIn. From breaking into the agency side to attending Northwestern University's Kellogg School of Business to earn her MBA, I asked her why she jumped from the agency to the brand side. I asked her about her MBA experience. We learn about life on the other side and how she and her team at LinkedIn are bridging the gap between marketing and advertising.

In this episode of 'Breaking with Brian Bonilla,' Geno Schellenberger and Brian Bonilla discuss advertising stuff, including the recent merger between Barkley and OKRP to form BarkleyOKRP and the implications for the advertising industry. They discuss the importance of supporting neurodiverse employees in the workplace and share strategies agencies implement to create more inclusive environments. Additionally, the episode explores the challenges faced by students and recent graduates in finding jobs within the advertising industry, offering insights and advice on navigating these difficult times. A special guest joined the conversation, shedding light on her reporting on these critical industry issues.00:00 Introduction and Catching Up02:28 Agency Headline of the Week10:36 Rapid Fire Headlines22:33 Special Guest Introduction22:52 Conversation with Special Guest23:33 Discussing Neurodiversity in Agencies24:17 Challenges Faced by New Graduates in Advertising33:08 Advice for Breaking into the Industry39:48 Closing

Nerding up and knowing the industry is one of the best ways to break into advertising. And, of course, to thrive in it. This week, we learn from Kyle O'brien. Kyle is an Agencies Reporter and AgencySpy Editor at Adweek. He emphasizes the benefits of starting in an agency, where one can learn important aspects of the advertising process in a supportive environment. His discussion about the evolving landscape of advertising, including the role of AI, offers a realistic yet optimistic view of the industry's future.

Blueprint by Breaking and Entering is a deep dive into various topics within marketing communications. Episodes range from 5 minutes to 5 hours. Today, we feature Ty Gates from Mother USA. Ty is the Communications Director at Mother. Geno Schellenberger leads Comms at Havas Chicago. They discuss breaking into agency comms, new biz, PR and more. If an episode doesn't suit you, share it with someone who might find it useful. DM us with content ideas or your burning questions needing a blueprint.