Breaking and Entering Advertising Podcast #208: Aaron Starkman, Global CCO & Partner of Rethink
Mar 26, 2024
Aaron Starkman, Global Chief Creative Officer and Partner at Rethink, shares his inspiring journey through the advertising landscape. He discusses overcoming early career setbacks, including being fired, and how those challenges fueled his creative drive. Starkman highlights a transformative campaign that solidified his reputation and delves into the importance of nurturing team creativity. He also reflects on his unconventional switch from law to advertising, emphasizing the role of mentorship and resilience in achieving success in the industry.
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From Being Fired to Gold Lions
- Aaron Starkman got fired multiple times early in his career, which made him work harder and appreciate opportunities more.
- His breakthrough was a successful ad for Vim cleaning product that increased sales by 20%.
Fire Trumps Perfect Portfolio
- Be a sponge in the industry: ask questions, be hungry, and learn constantly.
- Fire and passion are more valuable than a perfect portfolio or resume.
Hunker Down to Build Portfolio
- Lock down time to intensely build and improve your portfolio if you want to break in.
- Get feedback from others and improve your work relentlessly.