#208: Aaron Starkman, Global CCO & Partner of Rethink
Breaking and Entering Advertising Podcast
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Nurturing Creativity in Advertising Leadership
This chapter explores the multifaceted role of a Chief Creative Officer in an advertising agency, focusing on the balance between management and hands-on creative involvement. It highlights the importance of fostering a supportive environment for innovation, quality control practices like the CRAFTS acronym, and the significance of communication and leadership in enhancing team creativity. Personal anecdotes and insights offer a glimpse into the value of passion, mentorship, and networking in cultivating the next generation of advertising talent.
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