Break-In Tools: Olivia Morley Discusses Adweek's Rising Marketer's Guide

In this episode of the Breaking and Entering Advertising Podcast, host Geno Schellenberger talks with Olivia Morley, a senior advertising reporter at Adweek, about the challenges and solutions for students and aspiring advertisers looking to enter the industry. The main point of discussion is the Rising Marketer's Guide, which she reports on consistently.
She shares her initiative to compile and disseminate valuable resources for newcomers, such as internship and fellowship programs that need broad exposure. She emphasizes the significance of these opportunities for career development, especially for underrepresented groups, and discusses her series on the Adweek blog, Agency Spy, which profiles various advertising programs. Special attention is given to the diversity of these programs and how they cater to different levels of commitment and learning needs. Morley's goal with this series is to demystify the path into advertising, increase successful application rates, and ensure the right fit between candidates and programs.

00:00 Welcome to the Podcast & Honeymoon Excitement
00:30 The Journey of a Belated Honeymoon
01:21 Unplugging for a Beach Getaway
02:10 Revisiting Olivia's First Podcast Appearance
02:22 Olivia's Role at Adweek & The Power of Networking
04:12 Introducing a New Segment: Break-In Tools
05:03 The Genesis of a Resourceful Series for Aspiring Advertisers
08:30 Diving Deep into Agency Fellowship Programs
11:20 The Vision Behind the Series & Its Impact
16:07 How to Access the Rising Marketers Guide & Closing Thoughts