Breaking and Entering Advertising Podcast

Breaking and Entering Presents PRESSING with Brian Steinberg. In this podcast episode, Brian Steinberg, a seasoned journalist in the media, advertising, and entertainment industry, shares his perspective on the current advertising landscape. He touches on topics such as the growing role of health experience in senior-level ads, AI influence in the creative process, and new trends such as sports migrating from TV to streaming. Brian also provides insights into his coverage selection process and tips for advertisers to catch his attention with their creative work.  00:00 Introduction and Importance of Specialized Journalism 00:55 Brian Steinberg's Career Journey and Expertise 01:30 The Evolution of Media and Advertising 02:31 The Intricacies of Media, Entertainment, and Advertising 03:50 Standout Stories and the Power of Connections 08:02 The Role of Variety in the Media Landscape 12:28 Trends and Predictions in Advertising and Marketing 15:18 The Impact of AI and Health in Advertising 22:40 How to Stand Out in the Creative Industry 30:08 Final Thoughts and Advice for Aspiring Advertisers

Brian Bonilla is a Senior Reporter at Ad Age - covering advertising agency news. Geno Schellenberger is an agency professional at Havas Chicago and is an ad nerd. In this episode of Breaking with Brian Bonilla, hosts Brian Bonilla and Geno Schellenberger discuss recent happenings in the marketing and advertising sphere. They touch upon Valentine's Day and Super Bowl marketing efforts, with a notable mention of Dunkin's celebrity-studded campaign. They also mention a new creative consultancy launched by former executives at Mojo Supermarket. Further, they discuss the decline in WPP's U.S. revenue and its focus on AI for future growth. Haleon's new three-year deal with influencer marketing agency 'Collectively,' and McDonald's venture into the anime world for their marketing campaigns. Towards the end, there is a surprise phone-in from a special guest.  00:00 Introduction and Catching Up 01:20 Breaking Down the Show's Segments 01:49 Valentine's Day Campaigns Discussion 09:51 Post-Super Bowl Ad Reactions 18:26 Agency Headline of the Week 26:20 Introducing the Rapid Fire Segment 27:59 Deep Dive into WPP's U.S. Revenue Decline 32:30 Continuing the Rapid Fire Segment 32:48 Discussing McDonald's Anime Campaign 38:44 Exploring Haleon's Influencer Marketing Strategy 43:50 Surprise Guest 50:35 Closing Remarks

Shannon Washington, everyone.  Shannon, who has gracefully transitioned from U.S. Chief Creative Officer at R.G.A. to Global Chief Creative Officer at Gotham (McCann network), shares her career journey and advice.  We dive into how she pivoted from a medical path at Howard University to leading creative strategies in advertising. Shannon discusses her early career challenges, the importance of adaptability, and the value of building genuine professional connections. You will learn how embracing diverse experiences and focusing on continuous learning can shape a successful career in advertising.

Introducing Pressing. This week, we learn from Jasmine Sheena, a Business Reporter at Marketing Brew and contributor to the New York Times.  Every so often, we invite the people who cover the ad industry to give us the tea on what's trending and what's not.  Jasmine discusses her focus areas for 2024, particularly the implications of it being an election year on political advertising. She also delves into "Hardcore Agency News," offering in-depth discussions on the state of Agency of Record (AOR), independent agencies, and other advertising trends in 2023, along with predictions for 2024.  Of course, we talk about these topics through a lens that assists in your break into the ad industry.  Links: https://www.marketingbrew.com/contributor/JasmineSheena https://www.linkedin.com/in/jasminesheena/

Jeff Pillet-Shore is the Marketing Director at Allagash Brewing Company.  Named in Ad Age's 2023 "Break Out Brand Leaders," Jeff's journey is a blend of innovation and adaptability.  We discuss Allagash, starting as a local brewery in Portland, Maine, in 1995 and how they have grown, thanks to its inclusive approach and unique strategies in the craft beer industry.  We discuss key moments like their strategic pivot during the pandemic and how launching 12-pack cans right before lockdowns served as especially beneficial.  Jeff's story is a lesson in aligning personal passions with professional paths. Listen for lessons on navigating market changes, embracing your true calling, and how to break in and thrive in marketing. Links: https://www.linkedin.com/in/jeffpilletshore/ https://flowcv.me/geno-schellenberger

Quality guests.  This week, we learn from Gordy and Brian, the co-founders and Co-CCOs of Quality Meats, an acclaimed independent creative agency. Starting in the summer of 2020 with no initial clients or investors, they and production veteran Kacey Hart have grown Quality Meats into a fully integrated agency known for high-quality work without unnecessary complications.  Their client list includes Huggies, Regal Cinemas, Doordash, Kotex and more.  Both Gordy and Brian have an award-winning history in advertising since 2008.  In this episode, they discuss their professional journey and agency growth and offer advice just for you.  Links https://qualitymeatscreative.com/ https://www.crowbarawards.com/

In the inaugural episode of 'Breaking with Brian Bonilla,' Brian and Geno explore various subjects, including Super Bowl ads breaking the mold, the increase of celebrity advertisements, and key non-celebrity ads to look out for this Super Bowl. Hosts also dive into AI trends in advertising, discussing Microsoft's AI assistant Copilot and the push for AI investment from companies such as WPP and Publicis. Changes in the agency world, including Microsoft's shift to a creative CEO and the rise of high-profile agency acquisitions, were also highlighted. 00:01 Introduction and Welcome 00:33 The Vision for the Show 02:33 The Excitement of the Super Bowl 03:15 Behind the Scenes of Super Bowl Reporting 05:13 The Impact of Super Bowl Ads 06:35 The Personal Side of the Super Bowl 08:03 Predictions for the Halftime Show 10:09 The Evolution of Super Bowl Ads 16:44 The Rise of Snack Ads 21:29 The Suits Bowl 27:24 Beyond the Screen: Innovative Ad Strategies 30:59 Understanding Brand Identity and Marketing 32:58 The Impact of Celebrities in Advertising 33:09 Exploring Non-Celebrity Ads in the Super Bowl 34:24 The Rise of Celebrity-Owned Agencies 35:57 The Power of AI in Advertising 38:06 The Influence of AI on Creativity 41:25 The Role of Brands in the Super Bowl 55:34 The Future of Advertising Agencies 01:03:44 The Impact of Agency Acquisitions 01:07:39 The Power of Brands in Elevating Voices

We're talking Lions, people.  Steve Latham, nicest guy, is the head of Learning for Cannes Lions.  Since January 2011, Steve has led the Talent & Training Team in London, focusing on training and educating advertising professionals at various career stages. We break down what a lion award is. Provide context to why we talk about Lions with virtually every guest we've ever had on.  Steve talks us through how and why aspiring advertisers can study the amazing work and potentially get a free trip to Cannes in June.  If you listen to this episode and apply the advice, you will likely be a guest in no time.  Links: https://www.linkedin.com/in/lathamsteve/ https://www.canneslions.com/initiatives/talent-programmes

Here it is. Handpicked by Thas Naseemuddeen herself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to develop an integrated campaign that establishes YouTube TV as the cheat code for live TV. This incredible team did an amazing job.  Tara Sneed, Juliette Dias, and Anna Wesley Dubach created the campaign: “What You Need Now." All aspiring advertisers from the University of North Carolina at Chapel Hill. Listen to their conversation with the guest judge, Thas Naseemuddeen, CEO at Omelet. Links See the brief and their work here: https://www.crowbarawards.com/previous-winners https://www.linkedin.com/in/taracorinnesneed/ https://www.linkedin.com/in/juliette-dias/ https://www.linkedin.com/in/annawesleydubach/

Cooper Colvig is back with this week's guest, Evan Russack Co-Founder and Head of Account and Strategy at WorkInProgress Boulder, Colorado. You might know them best for their work on dominos, but they are doing a ton of Incredible work for so many other amazing brands.  WorkInProgress was named an Ad Age A-List Agency Standout (202), twice recognized by Ad Age’s Small Agency Awards (2020, 2022) and shortlisted for Campaign US’ Independent Agency of the Year (2023). Cooper and Evan talk about the business savvy that Evan picked up in his childhood, his journey through the world of beer, and building a new agency that has become a powerhouse in Boulder, Colorado. WorkInProgress is another incredible example of how the shops under the flat irons are no joke.