Breaking and Entering Advertising Podcast

Zach Burton is a Product Marketing Manager at Spotify, helping bring insights and strategy to artists and the music industry. In this episode, Zach shares: ✅ How he transitioned from ESPN & sports journalism to brand marketing ✅ His role in Spotify Wrapped—one of the most iconic marketing campaigns of all time ✅ The differences between brand & product marketing and how they work together ✅ His quarter-life crisis at 25 that led him to break into Spotify Zach’s journey is packed with lessons for aspiring marketers looking to break into entertainment, tech, and brand strategy. Whether you’re an agency pro eyeing brand-side roles or a student figuring out your path, this episode is filled with insights you can’t miss. Connect with Zachery: https://www.linkedin.com/in/zacheryburton1/ Connect with Breaking and Entering: https://www.linkedin.com/company/breaking-entering-podcast/ Connect with Geno: https://www.linkedin.com/in/genogeno/ Join our GroupMe: https://web.groupme.com/join_group/102437585/xg5Z5tei

Michelle Edelman is the CEO of PETERMAYER, an independent agency based in New Orleans that believes joy can be a business driver. With a career spanning both client-side and agency leadership, Michelle shares: ✅ How she transitioned from marketing to agency life ✅ Why joy is the key to building better brands ✅ How PETERMAYER’S Joy Factor quantifies emotion’s impact on consumer behavior From her early career managing agencies to leading one of her own, Michelle offers powerful lessons on career growth, agency culture, and the emotional science behind great advertising. Connect with Michelle: https://www.linkedin.com/in/michelleedelman/ Connect with Breaking and Entering: https://www.linkedin.com/company/breaking-entering-podcast/ Connect with Geno: https://www.linkedin.com/in/genogeno/ Join our GroupMe: https://web.groupme.com/join_group/102437585/xg5Z5tei

Dave Schiff, founder and creative director at Standard Practice, shares his journey in advertising, highlighting his past at Crispin Porter Bogusky. Dive into the fierce competition between Lyft and Uber, with tales of innovative campaigns that turned heads. Discover the quirky Maxim petition that got the government’s attention and a wild Coke Zero campaign that sparked legal debates. Schiff emphasizes creativity, authenticity, and the importance of standing out in a crowded marketplace.

Geico is shaking up its agency roster after 31 years with The Martin Agency. What does this mean for the future of AOR relationships? Brian Bonilla, Senior Agency Reporter at Ad Age, joins Geno Schellenberger to break down this major shift, along with the Omnicom-IPG merger, the largest holding company deal in decades. We also explore how these industry moves could lead to more independent agency startups, the rise of roster models, and what aspiring advertisers should watch for in 2024. Plus, insider insights on Super Bowl ads, A-List agencies, and more. Connect with Brian: https://www.linkedin.com/in/brian-bonilla-40631783/ Connect with Geno: https://www.linkedin.com/in/genogeno/

In this episode of the Breaking and Entering Brand Side Podcast, Zuri Godfrey, Brand Marketing Manager at YouTube, shares his journey from Howard University to Big Tech. Zuri talks about building his personal brand on LinkedIn, landing internships at Google and the NFL, and succeeding in brand marketing. Discover his three pillars of career success: Resume, Relationships, and Referrals. Listen for practical advice and inspiration to break into the industry.

Jack and Geno, Co-founder of Breaking and Entering, chat about the biggest advertising news of the week. - Starbucks new ad and new stuff going on - New McDonalds CMO - Ad Age best places to work list - Super Bowl Update - Special mystery game segment

Katie Hooper, CEO of Notorious111, reflects on her dynamic career journey, from leading brands like Ralph Lauren to taking her agency private and redefining its vision. Katie shares her strategies for building creative solutions that resonate, managing agency transformations, and lessons learned from her bold career moves. This episode is a masterclass in leadership and creativity for agency professionals and marketers alike. Connect with Katie: https://www.notorious111.com Connect with Breaking and Entering: https://www.breaking-entering.com

Description: Peter Maiden, founder and CEO of Convicts, shares his journey from Rolling Stone to building a purpose-driven creative agency. With offices in NYC, LA, and Australia, Peter explains how his team creates campaigns and content that inspire change. Packed with insights, this episode is perfect for aspiring advertisers and creatives seeking inspiration. Connect with Peter: https://www.linkedin.com/in/pete-m-45291033/ Connect with Breaking and Entering: https://www.breaking-entering.com/

Sarah Adam, Head of Partnerships and Influencer Marketing at Wix, joins us to discuss her marketing journey, the evolution of influencer marketing, and how her team drives success with Wix Studio. Packed with insights for both aspiring marketers and agency professionals, this episode is a must-listen. Follow Breaking and Entering Media: https://www.linkedin.com/company/breaking-entering-podcast/ Follow Sarah Adam on LinkedIn: https://www.linkedin.com/in/1sarahadam/

We recorded our Weekly Break-In newsletter as a live show on Linkedin, and here is that recording. We dove into the MUST KNOW news in advertising from the past week. We riffed, we informed, we entertained. Listen to this podcast if you want to stay up to date on the latest news in advertising and marketing!