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Breaking and Entering Advertising Podcast

Latest episodes

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Oct 15, 2024 • 32min

Agency Break-In: Britta Dougherty – EVP Global Managing Director at The Martin Agency

In this episode of Agency Break-In, we sit down with Britta Dougherty, EVP Global Managing Director at The Martin Agency, to discuss her nearly two decades at one of the industry's top creative agencies. Britta shares her journey from an unexpected start in advertising to leading major global accounts like Oreo and Geico. Discover her insights on leadership, longevity in the industry, and the importance of building lasting client relationships. Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.
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Oct 14, 2024 • 23min

Agency Break-In: Walker Teele – Executive Partner & Head of Account Leadership, The Martin Agency: Client Relationships & Creative Excellence

In this episode of Agency Break-In, we sit down with Walker Teele, Executive Partner and Head of Account Leadership at The Martin Agency. Walker shares his journey of leading the account management practice, including project management, and how he helps bridge the gap between clients' business objectives and bold creative ideas. Tune in to hear his insights on building trust with clients, the evolution of account management, and his perspective on Martin’s legacy and the exciting future ahead. Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.
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Oct 14, 2024 • 31min

Agency Break-In: Ashley Davis Marshall – ECD & Head of Social, The Martin Agency: Bold Ideas & Social Strategy

In this episode of Agency Break-In, we chat with Ashley Davis Marshall, Executive Creative Director and Head of Social at The Martin Agency, to dive into her role overseeing creative teams and developing bold social media strategies. Ashley shares her approach to humor in advertising, the importance of finding the right people for the right briefs, and how social media is driving fast-paced, witty content. Whether you’re looking for insights on creative leadership or social media trends, this episode offers a glimpse into what makes The Martin Agency thrive. Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.
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Oct 9, 2024 • 51min

#233: Austin Scott, Creative Director at Brandon on Crafting Your X Factor in Advertising

Join us as we chat with Austin Scott, Creative Director at Brandon, a leading independent agency known for its creative excellence. Austin shares his unconventional journey from aspiring dentist to advertising leader, revealing how to build your 'X factor' and stand out in the industry. Connect with Austin Scott: https://www.linkedin.com/in/austinscottdesign/
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Oct 7, 2024 • 49min

BrandSide: WWE’s Tank Ledger Gives Lessons on Branding, Authenticity, and the WWE’s Secret Ingredients

Tank Ledger, a WWE superstar renowned for his authenticity and personal branding, shares his captivating journey from college football to the professional wrestling ring. He discusses how embracing risks and staying true to oneself unlocks branding opportunities. The power of consistency in personal and brand development is explored, emphasizing perseverance despite challenges. Ledger also highlights the importance of genuine character development in the WWE and the joy intertwined with the dedication required in wrestling. He encourages maintaining a clear vision and positive mindset in pursuing aspirations.
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Oct 6, 2024 • 37min

Y2 Q2 Crowbar Winner: Emily Chiu! Guest Judge, Shannon Washington

In this special episode of the Breaking and Entering Advertising Podcast, we feature our Blue Crowbar Award winner, Emily Chiu! Geno Schellenberger hosts alongside our guest judge, the amazing Shannon Washington. Emily takes us through her winning campaign for Tony’s Chocolonely, a brand focused on fair trade and ethical chocolate. She shares her creative process, challenges, and the inspiration behind her campaign, "Sweet Wins," which highlights millennial parents. Shannon offers expert feedback and insights into what made Emily's work stand out. Connect with Emily and hire her here: https://www.linkedin.com/in/emily-chiuu/ See her campaign here: https://www.crowbarawards.com/
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Oct 2, 2024 • 1h 7min

#232: Frank Cartagena - Solving Business Challenges For The Biggest Brands in the World Through Creativity

Frank Cartagena is the US CEO at MullenLowe. Frank shares his career journey from Chief Creative Officer at The Community to leading one of the industry’s most adaptable agencies. He discusses how he’s positioning MullenLowe as a creative powerhouse, using curiosity and entrepreneurial thinking to solve client problems. Learn how Cartagena navigates agency life, embraces challenges, and pushes for creative excellence. This episode is packed with lessons for aspiring advertisers, agency leaders, and creative professionals alike. https://www.linkedin.com/in/frank-cartagena-b521b517/
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Sep 30, 2024 • 25min

#231: Rob Baiocco - Simplicity Liberates Creativity: Founding The BAM Connection and Empowering Challenger Brands

In episode #231 of the Breaking and Entering Advertising podcast, host Geno Schellenberger sits down with Rob Baiocco, Co-Founder and Chief Creative Officer at The BAM Connection. Baiocco shares his career journey from Deputy Chief Creative Officer at Grey New York to founding a small but mighty agency in Brooklyn. He dives into how simplicity drives creativity at BAM and how the agency helps challenger brands find their competitive edge. Tune in to learn more about creative leadership, simplicity in advertising, and how to navigate agency life from one of the industry's seasoned veterans.Connect with Rob Baiocco: https://www.linkedin.com/in/rob-baiocco-15361a10/
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Sep 25, 2024 • 41min

#230: Aaron Duffy – Directing Creativity, Founding Special Guest: A Journey of Production and Innovation

In episode #230 of the Breaking and Entering Advertising podcast, host Geno Schellenberger interviews Aaron Duffy, co-founder of Special Guest, as he shares his journey from commercial director to creative agency leader. Duffy discusses how his background in video production and collaborations with tech giants like Google and Meta shaped his innovative approach to advertising. Tune in for insights on creativity, production, and the future of AI in storytelling from one of the industry's top creative minds. Connect with Aaron: https://www.linkedin.com/in/aaron-duffy-a49959156/ Check Out Breaking and Entering Media’s New Website: https://www.breaking-entering.com/
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Sep 23, 2024 • 28min

BrandSide: How Ronak Patel and MoonBrew are Disrupting the Sleep Wellness Market

Welcome to BrandSide from Breaking and Entering Media, where we spotlight top marketing executives from innovative brands. In this episode, host Geno Schellenberger chats with Ronak Patel, VP of Marketing at MoonBrew, a sleep supplement brand focused on improving rest and recovery without melatonin. Ronak reveals the bold marketing moves that shifted MoonBrew from a daytime energy brand to a rising player in the sleep wellness market. Tune in to hear how strategic pivots and data-driven insights are helping this emerging brand gain momentum. Connect with Ronak: https://www.linkedin.com/in/ronakpatel98/Check Out Breaking and Entering Media’s New Website: https://www.breaking-entering.com/

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