Zachery Burton on Breaking into Spotify & the Power of Product Marketing

Zach Burton is a Product Marketing Manager at Spotify, helping bring insights and strategy to artists and the music industry. In this episode, Zach shares:

✅ How he transitioned from ESPN & sports journalism to brand marketing

✅ His role in Spotify Wrapped—one of the most iconic marketing campaigns of all time

✅ The differences between brand & product marketing and how they work together

✅ His quarter-life crisis at 25 that led him to break into Spotify

Zach’s journey is packed with lessons for aspiring marketers looking to break into entertainment, tech, and brand strategy. Whether you’re an agency pro eyeing brand-side roles or a student figuring out your path, this episode is filled with insights you can’t miss.

Connect with Zachery: https://www.linkedin.com/in/zacheryburton1/

Connect with Breaking and Entering: https://www.linkedin.com/company/breaking-entering-podcast/

Connect with Geno: https://www.linkedin.com/in/genogeno/

Join our GroupMe: https://web.groupme.com/join_group/102437585/xg5Z5tei