Breaking and Entering Advertising Podcast

Meet the founders behind Squint, a strategic brand consultancy reshaping how brands grow. Mark Lester and Kimberly Herrera share how they’ve helped Olipop, Netflix, and Nike connect with their audiences by leveraging happiness as a competitive edge. 📢 Perfect for marketers, aspiring advertisers, and entrepreneurs! 👉 Connect with the guests: Mark Lester: https://www.linkedin.com/in/lestermarky/ Kimberly Herrera: https://www.linkedin.com/in/kimberlyjherrera/ 👉 Follow Squint: Website: https://squintconsulting.com/ 👉 Explore Breaking and Entering Media: Podcast, guides, and more: https://www.breaking-entering.com/ 💬 Share your thoughts in the comments and hit Follow for more actionable insights from the ad world!

Join us as we dive into the journey of Max Schauff, Co-Founder of LineLeap, the app revolutionizing nightlife by letting users skip bar lines and "get to fun faster." Max shares how LineLeap grew from a college startup to a million-user platform, offering insights on guerrilla marketing, scaling a brand, and connecting with Gen Z on college campuses. If you're eager to learn how to build a brand that resonates with younger audiences, this episode is a must-listen! Connect with Max: https://www.linkedin.com/in/max-schauff-3a5393104/ Learn more about LineLeap: https://www.lineleap.com/ See all of B&E’s offerings: https://www.breaking-entering.com/

In this episode, Chris Copacino, Executive Director of Business Development at Copacino Fujikado, shares how he broke into the business, climbed the ranks, and now leads client acquisition and agency growth. Learn about the unique Seattle-based agency culture, their top-tier client work, and Chris’s advice for thriving in business development roles. Whether aspiring to join an agency or navigating your advertising career, this episode is packed with actionable insights and inspiration. Connect with Chris here: https://www.linkedin.com/in/chriscopacino/ Connect with Geno here: https://www.linkedin.com/in/genogeno/ See more resources from Breaking and Entering here: https://www.breaking-entering.com/

Breaking and Entering Advertising Podcast – Polaroid Nostalgia: Crowbar Awards Special Episode In this special episode, we celebrate the winners of the Crowbar Awards, a global creative challenge judged by Joe Staples, CCO of Mother USA. This quarter’s brief was designed for Polaroid, aiming to inspire digital natives to embrace nostalgia and create meaningful connections. We’re joined by the Blue Crowbar-winning team, Kailyn Sawhny and Ross Yenerich, who share their creative journey, collaboration process, and the story behind their winning campaign. Joe Staples offers his expert feedback, unveiling his "diamond approach" to evaluating creativity and providing invaluable insights for aspiring advertisers. Discover how the team crafted a campaign that captures the essence of memory, storytelling, and the timeless appeal of Polaroid. Check out their campaign videos at www.crowbarawards.com and learn what it takes to stand out in advertising. Connect with the winners and hire them! https://www.linkedin.com/in/rosswhy/ https://www.linkedin.com/in/kailyn-sawhny/

On this episode of Breaking and Entering Advertising, we dive into the world of freelancing and agency collaboration with Christine Olivas, Founder of No Single Individual. Christine shares her journey from law school dropout to advertising strategist and entrepreneur and how the innovative "TeamLancing" model revolutionizes the industry. Discover how No Single Individual is helping agencies deliver their best work, the future of freelancing in advertising, and advice for both agencies and aspiring freelancers. Don’t miss this insightful conversation! Connect with Christine: https://www.linkedin.com/in/colivas/ Learn more about No Single Individual here: https://nosingleindividual.com/ Disclaimer: This is a proudly sponsored episode.

In this special episode of Creative Partners in Crime, Chris Beresford-Hill, Chief Creative Officer at BBDO Worldwide, and Dan Lucey, Chief Creative Officer and Co-CEO at Havas New York, reflect on their dynamic seven-year creative partnership. They share insights into creating culture-shaping campaigns for iconic brands like Foot Locker and Guinness while answering the big question: "What makes a creative partnership thrive?" Packed with actionable advice for finding and working with your own creative partner, this episode is a must-listen for aspiring and mid-level advertising professionals alike. Watch their ad reels: https://vimeo.com/showcase/11516963?share=copy Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrisberesfordhill/  Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-lucey-3a493280/ Connect with B&E on LinkedIn: https://www.linkedin.com/company/breaking-entering-podcastConnect with Geno on LinkedIn: https://www.linkedin.com/in/genogeno/ 

Josh Paialii, the Head of Creative at The Many, shares his fascinating journey from a pre-law student to a leading creative in advertising. He discusses the agency's motto, 'We Don’t Do Passive,' emphasizing the importance of participatory campaigns that resonate with audiences. Josh highlights the unique advantages of independent agencies, including creative freedom and authentic brand connections. He also reflects on his unexpected passion for advertising and the value of collaboration in building powerful campaigns.

🎙️ In this episode of The Breaking and Entering Advertising Podcast, we talk with Elena Knox, Executive Creative Director at BBDO New York, about her journey from receptionist to creative leader at top agencies like Droga5 and Wieden+Kennedy Amsterdam. She shares bold career moves, like hanging a six-foot sign in her CCO’s office, and lessons from crafting standout work such as the Huggies Super Bowl campaign. Elena also offers advice on work-life balance, empowering creatives, and thriving in the industry—connect with her on LinkedIn or visit ElenaWrites.com.

In this episode, we sit down with Dorothy Gemmell, Chief Commercial Officer and President at GoodRx, live from Havas New York’s GLP-1 Day. Dorothy shares how GoodRx transforms healthcare affordability and revolutionizes the patient experience with groundbreaking B2B strategies. From cash-pay innovations to the rise of health e-commerce and GLP-1 medications reshaping industries, Dorothy provides insights into the evolving healthcare and advertising landscape. Perfect for agency professionals looking to tap into healthcare’s impact on retail, social media, and brand marketing. Listen now for actionable advice and behind-the-scenes expertise.Connect with Dorothy: https://www.linkedin.com/in/dorothygemmell/Connect with Geno: https://www.linkedin.com/in/genogeno/Learn more about Havas NY's GLP-1 Offering: https://havasglp1.com/

Join us as we sit down with Andrés Ordóñez, Global Chief Creative Officer at FCB, to explore his inspiring journey from Bogotá to leading a global network of agencies. Andrés shares insights on breaking into the advertising industry, the power of collaboration, and the spirit of "never finished" that drives FCB’s culture. Hear about iconic campaigns like Extra Gum's Sarah and Juan and Prescribed to Death, his approach to fostering creativity across cultures, and his advice for aspiring advertisers. A must-listen for anyone passionate about making an impact through creativity!