Breaking and Entering Advertising Podcast

In this exclusive Crowbar Awards Kick-Off episode, Nils Leonard, Co-Founder of Uncommon Creative Studio and this year’s guest judge, shares his insights on how to approach the AMC Theaters brief and craft ideas that redefine creativity. This teaser gives you the first 8 minutes of a must-hear conversation packed with bold strategies and invaluable advice. Want the full interview? Head over to The Vault on our Substack to listen to the entire episode for free: https://open.substack.com/pub/breakingandenteringadv/p/nils-leonard-on-bending-the-rules?r=44ps5q&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

We sit down with Lisa Hurst to discuss her fascinating journey from the brand side at Procter & Gamble to leading client relationships at a top agency. Lisa shares how her early grounding in brand fundamentals at P&G shaped her marketing approach and how those principles remain vital today—despite shifts in technology and consumer behavior. We dive into AMP’s recent merger with five specialized agencies, unifying expertise in advertising, media, digital design, and brand activation under one roof to meet the evolving demands of modern marketers. Lisa explains how this integration allows AMP to balance top-of-the-funnel brand building with performance-driven solutions, creating holistic strategies that drive both short-term results and long-term brand equity. Lisa's LinkedIn: https://www.linkedin.com/in/lisa-hurst-36b7004/ Geno's LinkedIn: https://www.linkedin.com/in/genogeno/

In this episode of The Breaking and Entering Advertising Podcast, Tim Weil, Chief Creative and Strategy Officer at BMG 360, shares his journey from working under Madison Avenue icon George Lois to co-founding and scaling a nine-figure performance marketing powerhouse. Connect with Tim & BMG360: LinkedIn: https://www.linkedin.com/in/timweil/ Email: tweil@bmg360.com https://www.bmg360.com/

Welcome to another exciting episode of the Breaking and Entering Advertising Podcast! This week, Amit Singh, Senior Director of Global Brand Partnerships at Adobe, joins us. He takes us through his incredible journey from an advertising enthusiast to leading transformative partnerships at one of the world’s top creative companies. Amit shares his insights on how Adobe bridges the gap between enterprise solutions and individual creators, the art of building strategic partnerships that drive growth and innovation, and why adaptability and creativity are essential in today’s ever-evolving marketing landscape. Packed with behind-the-scenes stories, actionable advice, and inspiration for aspiring marketers, this episode offers a unique look at how to thrive in the fast-changing advertising industry. Connect with Amit Singh: https://www.linkedin.com/in/amitsingh5?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Connect with Geno Schellenberger: https://www.linkedin.com/in/genogeno/

In this special in-person episode recorded at Breaking and Entering Media's Content Cave, Geno Schellenberger and Brian Bonilla sit down with the legendary Anselmo Ramos, founder and creative chairman of Gut, a global independent agency known for its bravery, transparency, and intuition. Anselmo shares his incredible journey from his creative roots in Brazil to becoming one of the most influential figures in advertising today. Listen as he reflects on: How his upbringing shaped his creative mindset The role of obsession, manifestation, and bravery in his career Founding and scaling Gut into a global powerhouse The philosophy behind Gut's bold work and its unique culture He also discusses key lessons learned from his time at agencies like Ogilvy and David, the importance of diversity and creativity in shaping pop culture, and how AI is transforming the creative process. Connect with Anselmo:https://www.linkedin.com/in/anselmo-ramos-7573773/ Connect with Geno Schellenberger: https://www.linkedin.com/in/genogeno/

In this episode, Craig Mangan, Partner and Executive Creative Director at Barrett Hofherr, shares his remarkable journey from starting as an account manager to becoming a creative leader, founding FunWorks, and now shaping the future of advertising at Barrett Hofherr. This episode is a must-listen for aspiring advertisers, senior creatives ready to step into leadership, and anyone curious about innovating within agency models. Connect with Craig: https://www.linkedin.com/in/craigmangan/ Connect with Geno: https://www.linkedin.com/in/genogeno/

Jenny Danzi, Head of Pepsi Brand Marketing, shares her inspiring 15-year journey from entry-level positions to leading a global powerhouse. She discusses innovative campaigns like 'Food Deserves Pepsi,' designed to enhance dining experiences. Jenny highlights the importance of strategic planning and collaboration, revealing how humor in ads can captivate audiences. She offers invaluable insights on navigating a marketing career, emphasizing the balance of analytical and creative thinking, networking, and mentorship as keys to success.

Join Garth Weber, SVP & Chief Brand and Marketing Officer at Duluth Trading, as he shares his journey from agency life to leading iconic brands like Adidas, Wilson, and Duluth Trading. Garth unpacks the key differences between agency and brand roles, offering valuable advice for advertising professionals navigating these paths. Learn how he approaches storytelling, brand transformation, and managing global creative strategies. Whether you're an agency pro or considering a move to the brand side, this episode is packed with actionable insights. Tune in to explore how to create work that truly resonates. Garth's LinkedIn: https://www.linkedin.com/in/garth-weber-52618538/ Connect with Geno: https://www.linkedin.com/in/genogeno/

Dustin Devlin, Founder and Creative Director at V A G R A N T S, shares his journey from agency editor to leading a production company that thrives on creative problem-solving. Learn how to break into advertising, navigate industry shifts, and build a career rooted in collaboration and innovation. This episode has plenty of actionable advice and inspiration for aspiring and current ad professionals looking to make their mark. Take the next step in your advertising journey today! LinkedIn: https://www.linkedin.com/in/dustin-devlin-97084310/

Unlock the full episode: https://breakingandenteringadv.substack.com/ Unlock the ultimate guide to choosing your first creative agency! Subscribers get exclusive insights on spotting red flags, researching top agencies, and connecting with industry leaders. See what's inside!