Breaking and Entering Advertising Podcast

In this episode, Geno Schellenberger and Ken Bates discuss their dream list of future guests for the Breaking and Entering Advertising Podcast. The guests they mention include David Droga, Alex Bogusky, Rob Reilly, Susan Credle, and Danny Robinson. They highlight the achievements and contributions of each guest to the advertising industry and share their admiration for their work. They also discuss the importance of mentorship and the impact of coaching trees in the industry. The episode concludes with a call for listeners to suggest their own dream guests for future episodes. Chapters 00:00 Introduction and Context 03:01 The Power of Mentors in the Advertising Industry 07:56 David Droga: Pushing the Boundaries of Advertising 11:01 Alex Bogusky: Creating a Culture of Creativity 13:49 The Impact of PR Headlines in Advertising 16:04 The Goal of a PR Headline 17:42 Rob Reilly Mission at WPP 22:04 Susan Credle and FCB Global 23:26 The Power of Fearless Girl 27:10 Danny Robinson's Unique Career Trajectory 28:43 The Martin Agency's Rebound and Consistency

In this episode of the Breaking and Entering Advertising Podcast, host Geno Schellenberger interviews Christy Hiler, the owner and CEO of Cornett. With over 20 years of experience, Christy shares her journey from starting at Cornett to transforming it into a national powerhouse. She discusses leading with empathy, the importance of bold ideas and innovation, and building a supportive community, especially for women in advertising. Christy also highlights her involvement in BLAC, a program dedicated to increasing Black creative talent in the industry, and Own It, a mission-driven initiative to help more women step confidently into agency ownership. 00:00 Introduction 00:39 Meet Christy Hiler: CEO of Cornette 01:20 Lessons from Christy Hiler 02:39 Christy's Journey in Advertising 03:34 The Rise of Cornette 12:08 Christy's Husband's Creative Ventures 23:25 Cornette's Clientele and Success 26:10 Christy's Involvement in BLAC and Own It 34:48 Final Thoughts and How to Connect

Join us as we explore Tim Gordon's remarkable journey from intern to Chief Creative Officer. Today, he is a Partner & CCO at Zulu Alpha Kilo New York. In this episode, Tim shares how his creativity, persistence, and award-winning campaigns for brands like Coca-Cola and Under Armour have shaped his career. Whether you're breaking into advertising or looking to elevate your creative game, this conversation is packed with insights from one of the industry's top minds.

We're excited to introduce Jess Lee as the new co-host of Blueprint, a quick-hitting segment from the Breaking and Entering Advertising podcast. Jess, a senior at UNC Chapel Hill majoring in advertising and public relations, is on a mission to break into art direction. Fresh from her internship at Goodby Silverstein & Partners, she'll share her journey, from perfecting her portfolio to landing her dream job. Meanwhile, Sydney Stephens, a rising senior at Michigan State University, will continue her segment, focusing on breaking into copywriting. In episodes of 15 minutes or less, Jess and/or Sydney offer practical advice and insights to help you break into the creative side of advertising. Whether you're interested in art direction or copywriting, tune in to Blueprint for actionable tips and inspiration on making your mark in the industry. Connect with Jess: https://www.linkedin.com/in/jessjunelee/ Connect with Sydney: https://www.linkedin.com/in/sydney-stephens-428b74253/

"Our primary objective is to take this technology and tell new stories with it—better, different, and more impactful than we've ever seen before." Paul Caizzo is the founder of the agency Supernatural. Join us for an inspiring conversation with Paul Caiozzo, one of the industry's most awarded and recognized advertising creatives. From redefining Burger King's brand at Crispin Porter Bogusky to founding Supernatural, where he merges AI with creativity, Paul's career is a testament to innovation and excellence. Discover his journey from ad school to creating groundbreaking campaigns like "Whopper Freakout," and get a glimpse into his life in Lisbon, his passion for art, and his ventures in crypto and film. Links Connect with Paul: https://www.linkedin.com/in/caiozzo/ Enter the Crowbar Awards: https://www.crowbarawards.com/briefing Schedule a 1:1 call with Geno, the host: https://calendar.app.google/4H1BYQnDNTA8ANh99

Ready to break into the advertising world or start your own agency? Join us on this episode of the Breaking and Entering Advertising Podcast as we sit down with Thomas Brazier and Charlie Naus, the co-founders of Carson + Doyle, a Gen Z-focused creative agency. From childhood friends to successful entrepreneurs, Thomas and Charlie share their journey from amateur rap artist and manager to agency founders. They discuss the importance of authenticity in marketing to Gen Z, the power of personal networks, and the necessity of adaptability and persistence in the advertising industry. Whether you're an aspiring advertiser or a seasoned professional, this episode is packed with valuable insights and inspiration. Listen and learn! C+D website: https://www.carsondoyle.com/

Join us for another Blueprint episode through the eyes of a current MSU senior. For this week’s topic she’ll be discussing her experience with mentorship, how she’s met her mentors, and why she thinks they are the most powerful thing a student can have. Additionally, she discusses networking, and how to reach out to industry professionals on LinkedIn and form real connections with others. 

Many of us have backward paths into the ad industry. Jason Gingold's move from aspiring actor to Head of Strategy at Mekanism is a journey worth listening to. This week, Cooper Colvig and Jason break down the persistence, luck, curiosity, and kindness necessary to not only break into the industry, but leave advertising and marketing better than you found it. It’s no secret our industry is built on understanding humans and pointing our imagination at solving their problems, but fostering a community that can do it day in and day out is no easy task. Tune in to find out how Jason does it and maybe learn a few things about navigating your career along the way.

Ari Weiss is the Founder & Creative Chairman of Quality Experience. An independent creative agency based in New York City, built on the belief that experience is everything and everything is an experience. After starting out at the famous Cliff Freeman & Partners, he worked his way through the advertising industry. In this episode, we catch up with Ari and learn about his transition from Global CCO of DDB Worldwide to founding his own agency. He explains the role of creativity in driving business growth, the need for continuous innovation in advertising, the need for more humor in advertising, and the necessity of creating engaging content.  Whether you're just starting out or in the C-suite, Ari's insights on creativity, leadership, and innovation offer valuable lessons for professionals at every level.

This week, Cooper Colvig dives deep into the importance of brand, the world of B2B, and marketing effectiveness. Our guest is Mikayla Hopkins, Head of Brand at Tracksuit, a company revolutionizing brand tracking and reshaping consumer centricity. They chat about her journey in marketing, how she landed in B2B SaaS, and the key effectiveness principles that are changing the game. This episode is perfect for anyone curious about B2B marketing, or anyone who wants to unlock the "cheat codes" for marketing effectiveness.