Breaking and Entering Advertising Podcast Jenny Danzi, Head of Pepsi Brand Marketing, Shares Her Path from Entry-Level to Leadership
Dec 4, 2024
Jenny Danzi, Head of Pepsi Brand Marketing, shares her inspiring 15-year journey from entry-level positions to leading a global powerhouse. She discusses innovative campaigns like 'Food Deserves Pepsi,' designed to enhance dining experiences. Jenny highlights the importance of strategic planning and collaboration, revealing how humor in ads can captivate audiences. She offers invaluable insights on navigating a marketing career, emphasizing the balance of analytical and creative thinking, networking, and mentorship as keys to success.
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Job Hunting Tips
- Stay close to college counselors and job portals to find opportunities quickly.
- Voice your enthusiasm and be prepared with your application materials to jump at opportunities.
Interview Experience
- Jenny Danzi's interview suit was a first-time purchase from Brooks Brothers outlet for her Pepsi interview.
- She emphasized her enthusiasm for the job and asked for feedback during the interview process.
Interview Essentials
- Applicants should show genuine enthusiasm and research for the specific role and company.
- Exuding excitement is essential in creative industries like advertising.