Jenny Danzi, Head of Pepsi Brand Marketing, Shares Her Path from Entry-Level to Leadership
Breaking and Entering Advertising Podcast
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Pepsi: Branding and Strategy Insights
This chapter explores the experiences of a marketing executive leading the Pepsi brand team, discussing the challenges of maintaining its iconic status while crafting innovative campaigns. It emphasizes the importance of strategic planning, extensive collaboration, and consumer connection in shaping effective brand marketing. Personal anecdotes illustrate how effective planning and constructive feedback can enhance both professional success and creative processes.
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