Breaking and Entering Advertising Podcast cover image

Jenny Danzi, Head of Pepsi Brand Marketing, Shares Her Path from Entry-Level to Leadership

Breaking and Entering Advertising Podcast

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The Power of Scorecards in Advertising Strategy

This chapter highlights the pivotal role of scorecards in tracking business performance in the advertising industry. It also covers the importance of collaborative team meetings that integrate consumer trends and strategic goals to enhance creativity and drive growth.

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