Breaking and Entering Advertising Podcast Dave Schiff Builds Agencies That Redefine Advertising
Feb 4, 2025
Dave Schiff, founder and creative director at Standard Practice, shares his journey in advertising, highlighting his past at Crispin Porter Bogusky. Dive into the fierce competition between Lyft and Uber, with tales of innovative campaigns that turned heads. Discover the quirky Maxim petition that got the government’s attention and a wild Coke Zero campaign that sparked legal debates. Schiff emphasizes creativity, authenticity, and the importance of standing out in a crowded marketplace.
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Embrace the Fear
- Embrace the fear of responsibility in creative work.
- View fear not as a weakness, but as a sign of caring deeply about the project's success.
Client Priorities
- Clients prioritize their own business needs over an agency's mission statement.
- Focus on delivering value and helping clients achieve their goals.
Lyft's Initial Mission
- Lyft initially focused on a broad mission of changing urban infrastructure.
- This overshadowed the immediate utility of their service, hindering their competition with Uber.