Navigating Fear and Euphoria in Advertising Campaigns

Dave Schiff is the founder and creative director at Standard Practice, an independent agency based in Colorado. Before launching his own shops, he spent years at Crispin Porter Bogusky, working under Alex Bogusky and crafting some of the boldest campaigns in the industry. Dave shares the inside stories behind:

✅ Lyft’s scrappy battle to take on Uber

✅ The Maxim petition that made the U.S. government take action

✅ The Coke Zero campaign so wild Coca-Cola’s own lawyers got involved

This episode is packed with lessons on breaking in, standing out, and making fearless advertising.

Connect with Schiff: https://www.linkedin.com/in/david-schiff-08299126b/ Connect with Breaking and Entering: https://www.linkedin.com/company/breaking-entering-podcast/ Connect with Geno: https://www.linkedin.com/in/genogeno/ Join our GroupMe: https://groupme.com/join_group/102437585/xg5Z5tei