Product Mastery Now for Product Managers, Leaders, and Innovators
Chad McAllister, PhD
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
Episodes
Mentioned books
Dec 25, 2023 • 34min
469: Voice of Customer in Product Design – with Tony Belilovskiy
Tony Belilovskiy explores turning customers' perceptions into numerical, objective data for product design and business cases. The podcast discusses understanding the voice of the customer, ranking and weighting customer needs, addressing measurement challenges, and focusing on customer needs in the hotel industry.
Dec 18, 2023 • 40min
468: Discovering the heart of innovation Part I – with Merrick Furst, PhD
Dr. Merrick Furst, the Director of the Center for Deliberate Innovation at Georgia Tech, discusses the heart of innovation. Topics include diversity of authors, challenges in collaboration, startup and larger organization innovation, accidental vs deliberate innovation, discovering authentic demands, and understanding the customer's perspective.
6 snips
Dec 11, 2023 • 31min
467: Strategic product planning – with Yaroslav Lazor
Yaroslav Lazor, Founder and CEO of Railsware, discusses strategic product planning, bridging the gap between product managers and engineers, and the importance of alignment in successful product development. He also shares insights on overcoming challenges, building products using the Bridges framework, and their consultancy services.
Dec 4, 2023 • 32min
466: Use the 4 leadership motions to be more effective – with Janice Fraser
How product managers can navigate leadership challenges Today we are talking about four leadership motions that enable increased...
Nov 27, 2023 • 42min
465: Increase your success when creating organizational change – with Lisa Carlin
The secret recipe for organizational transformation Today we are talking about organizational change. As innovators, creating change is...
Nov 20, 2023 • 26min
464: Creating a recipe for innovation success – with Shawn Houser-Fedor
Shawn Houser-Fedor, R&D Senior Director at Hershey, shares how InnovationOps helped Hershey achieve innovation at scale. They discuss the benefits of working at Hershey, implementing an information management tool, prioritizing projects and gate reviews, and the tension between divergence and convergence in innovation.
Nov 13, 2023 • 37min
463: Building a great team to build great products – with Vidya Dinamani
The key ingredients of a successful product management team Today we are talking about how to build a...
Nov 6, 2023 • 32min
462: Using qualitative data to drive product management prioritizations – with Daniel Erickson
How product managers can use AI to get more actionable insights from qualitative data Today we are talking...
Oct 30, 2023 • 34min
461: Customer use cases to guide product design – with Lilac Muller, PhD
Tips for creating customer use cases – for product managers Today we are talking about how to create...
Oct 23, 2023 • 38min
Special: Level Up Your Product: Innovation with Game Mechanics – with Mike Hyzy and Bret Wardle
How product managers can gamify their products, process, and career I am interviewing speakers at my favorite annual...
