Product Mastery Now for Product Managers, Leaders, and Innovators
Chad McAllister, PhD
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
Episodes
Mentioned books
Nov 6, 2023 • 32min
462: Using qualitative data to drive product management prioritizations – with Daniel Erickson
How product managers can use AI to get more actionable insights from qualitative data Today we are talking...
Oct 30, 2023 • 34min
461: Customer use cases to guide product design – with Lilac Muller, PhD
Tips for creating customer use cases – for product managers Today we are talking about how to create...
Oct 23, 2023 • 38min
Special: Level Up Your Product: Innovation with Game Mechanics – with Mike Hyzy and Bret Wardle
How product managers can gamify their products, process, and career I am interviewing speakers at my favorite annual...
Oct 16, 2023 • 37min
459: CX Design for products customers love – with Debbie Levitt
How product managers can promote human-centered design I wonder if you can relate to this frustration—the pressure to...
Oct 9, 2023 • 38min
458: Selecting, planning, and prototyping product features – with Matt Genovese
Matt Genovese, Founder and CEO at Planorama Design, discusses tips for selecting, planning, and prototyping product features. He highlights the challenges in hardware and software development and emphasizes starting small and using prototypes for validation. They also explore the pitfalls of an engineering-driven organization, the importance of user experience design, and the role of product managers in advocating for the right product and user experience. The chapter also touches on AI tools for product feature planning.
Oct 2, 2023 • 40min
457: The right way to apply Kickbox to unleash innovation in your organization – with Ralph Hartmeier
How product managers can use Adobe’s Kickbox innovation system Today we are talking about using the open source...
Sep 25, 2023 • 33min
456: The product journey of a disruptive innovation – with Eli Packouz
In this episode, Eli Packouz, serial inventor and two-time founder, discusses the journey of bringing his revolutionary flossing product, Instafloss, to market. He shares insights on the challenges of flossing, the reasons people don't floss, and existing flossing solutions. Eli also talks about the iterative product development process, including prototyping and testing with flossing pigs. The episode explores the stages of developing a disruptive innovation and offers lessons on product development and overcoming challenges.
Sep 18, 2023 • 29min
455: Stop making these mistakes when trying to get your next product job – with Erika Klics
Former Head of Talent for tech companies turned Job Search Strategist, Erika Klics, shares common mistakes product leaders make when trying to get a job. She emphasizes the importance of relevant experience and building trust in the interview process. Erika also discusses the significance of receiving feedback after job interviews and suggests treating interviews as conversations. The chapter on researching before a product job interview highlights the importance of gathering information about the company's focus, job descriptions, and team by connecting with people on LinkedIn.
Sep 11, 2023 • 36min
454: How product leaders can best increase team performance – with Tami Reiss
Tami Reiss, an experienced product executive, discusses how product leaders can increase team performance. She emphasizes the importance of fostering connection and empathy within the team and with other stakeholders. Building relationships with internal functions and team members is crucial. Profitability and connecting product metrics to business metrics are highlighted as key factors for overall business growth.
Sep 4, 2023 • 35min
453: Creating an effective and motivating product strategy – with Bob Caporale
Bob Caporale, strategic practitioner with 20 years experience leading product, marketing, and business functions, discusses creating a product strategy. Product managers need to break down company objectives to impact the product. Bob emphasizes the importance of looking beyond the product roadmap and involving senior leadership in strategy development. Refreshing the strategy regularly and avoiding blindly copying competitors are key challenges for product people.
