Product Mastery Now for Product Managers, Leaders, and Innovators

Learn about the three-step VOC system for market research with Andrea Ruttenberg, PhD. Understand the importance of identifying customer needs through qualitative interviews and solving real problems for customers. Discover the value of transitioning from qualitative insights to quantitative surveys to uncover unique perspectives and unmet needs.

How product management teams can make better innovation decisions I am interviewing speakers at my favorite annual conference...

Amruta Moktali, Chief Product Officer at Skyflow, discusses the crucial elements for building and managing amazing product teams in the realm of data privacy. Topics include creating cohesive teams, recognizing individual motivations, embracing mistakes for growth, and leveraging insights from Skyflow's offerings.

Dr. Emily Anhalt, psychologist and emotional fitness consultant, discusses the concept of emotional fitness for product managers. She explains that emotional fitness is a proactive approach to mental health and highlights the importance of self-awareness in leadership. The podcast explores the parallels between emotional and physical fitness, debunking the stigma around therapy. It also emphasizes the significance of self-awareness, empathy, and boundaries in product management and leadership. The speakers stress the power of emotional fitness for better communication and effective leadership.

Five mindsets every product manager should cultivate I am interviewing speakers at my favorite annual conference for product...

How SCADpro is elevating product management through design We are talking about some of the lessons from integrating...

Steve Portigal, the go-to person on customer interviews, discusses the need for a second edition of his book 'Interviewing Users' due to changes in the field over the past 10 years. He emphasizes the importance of asking the right questions during customer interviews and shares insights on analyzing and synthesizing the data. The chapter also provides information about his work and resources to connect with him.

Andy Binns, a management advisor and author, shares strategies for fostering innovation in organizations. They discuss how established companies can compete with startups by building new ventures. Topics include the role of a Corporate Explorer, successful innovation strategies of companies like Microsoft, and the importance of passion and small experiments in corporate innovation.

Tony Belilovskiy explores turning customers' perceptions into numerical, objective data for product design and business cases. The podcast discusses understanding the voice of the customer, ranking and weighting customer needs, addressing measurement challenges, and focusing on customer needs in the hotel industry.

Dr. Merrick Furst, the Director of the Center for Deliberate Innovation at Georgia Tech, discusses the heart of innovation. Topics include diversity of authors, challenges in collaboration, startup and larger organization innovation, accidental vs deliberate innovation, discovering authentic demands, and understanding the customer's perspective.