

Product Mastery Now for Product Managers, Leaders, and Innovators
Chad McAllister, PhD
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
Episodes
Mentioned books

Mar 4, 2024 • 31min
479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez
Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference...

Feb 26, 2024 • 28sec
478: Discovering the heart of innovation Part II – with Merrick Furst, PhD
How product managers can create products that customers cannot be indifferent to In episode 468, Dr. Merrick Furst...

Feb 19, 2024 • 35min
477: Three-step VOC system – with Andrea Ruttenberg, PhD
Learn about the three-step VOC system for market research with Andrea Ruttenberg, PhD. Understand the importance of identifying customer needs through qualitative interviews and solving real problems for customers. Discover the value of transitioning from qualitative insights to quantitative surveys to uncover unique perspectives and unmet needs.

Feb 12, 2024 • 35min
476: Improving decision quality during stage gate reviews – with Wayne Fisher, PhD, and David Matheson, PhD
How product management teams can make better innovation decisions I am interviewing speakers at my favorite annual conference...

Feb 5, 2024 • 29min
475: A CPO’s perspective on amazing product teams – with Amruta Moktali
Amruta Moktali, Chief Product Officer at Skyflow, discusses the crucial elements for building and managing amazing product teams in the realm of data privacy. Topics include creating cohesive teams, recognizing individual motivations, embracing mistakes for growth, and leveraging insights from Skyflow's offerings.

Jan 29, 2024 • 30min
474: Emotionally fit leadership for product managers – with Dr. Emily Anhalt
Dr. Emily Anhalt, psychologist and emotional fitness consultant, discusses the concept of emotional fitness for product managers. She explains that emotional fitness is a proactive approach to mental health and highlights the importance of self-awareness in leadership. The podcast explores the parallels between emotional and physical fitness, debunking the stigma around therapy. It also emphasizes the significance of self-awareness, empathy, and boundaries in product management and leadership. The speakers stress the power of emotional fitness for better communication and effective leadership.

Jan 22, 2024 • 30min
473: The Mindsets of Breakthrough Innovators – with Matt Phillips
Five mindsets every product manager should cultivate I am interviewing speakers at my favorite annual conference for product...

Jan 15, 2024 • 29min
472: The intersection of art, design, and business – with Paul Stonick
How SCADpro is elevating product management through design We are talking about some of the lessons from integrating...

Jan 8, 2024 • 35min
471: How product managers best interview users – with Steve Portigal
Steve Portigal, the go-to person on customer interviews, discusses the need for a second edition of his book 'Interviewing Users' due to changes in the field over the past 10 years. He emphasizes the importance of asking the right questions during customer interviews and shares insights on analyzing and synthesizing the data. The chapter also provides information about his work and resources to connect with him.

Jan 1, 2024 • 34min
470: Strategies for enhanced product innovation in organizations – with Andy Binns
Andy Binns, a management advisor and author, shares strategies for fostering innovation in organizations. They discuss how established companies can compete with startups by building new ventures. Topics include the role of a Corporate Explorer, successful innovation strategies of companies like Microsoft, and the importance of passion and small experiments in corporate innovation.