What product managers need to know about augmented reality Today we are talking about augmented reality and what product managers and leaders need to know about this rapidly changing field that is becoming part of many digital transformation programs. Our guest has created several products using augmented reality, including a phone-based vision test at Warby […]

How product mangers can improve collaboration in cross-functional teams Today we are talking with Maziar Adl, the co-founder and CTO of Gocious, an organization that creates product roadmap management software. When I met Maziar and he told me about his company, I asked why does the world need another roadmapping company given the abundance of […]

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. Which reminds me that this episode is sponsored by the Product Mastery Now Community—that’s right, we have a community for listeners of this podcast. Do you want to meet the […]

Learn from the 2022 winner of PDMA’s Outstanding Corporate Innovator award – for product managers For each of the last 36 years, the Outstanding Corporate Innovator award has been provided by PDMA to an organization that excels in innovation. At the time of this recording, the last winner was Hershey, and I was at their […]

Using product ops to standardize product management processes Today we are talking about product ops—what it is, if you need it, and how to get started. Joining us is Steve Johnson, a returning guest. He is an author, speaker, and product coach. His market and technical savvy allowed his career to develop from Product Manager […]

The ABCD framework for dealing with tensions in product management and innovation As product innovators, we encounter many tensions. To name just a few of these, perhaps meeting this quarter’s objective or creating the breakthrough of the future, perhaps the team building we want to do or having more personal flexibility, or what about process […]

How organizations can empower product managers Today we are talking about what a product-led organization is, barriers that can prevent an organization from being product-led, and actions to create the product-led organization. Our guest is Paul Ortchanian, a problem-solver by nature and founder of Bain Public. He has a great deal of experience that has helped […]

The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. When using this approach, we may find the customer has multiple […]

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. To help us, Ali Plonchak is with us. Ali is the COO of Crossmedia. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. As the company’s […]

Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding Corporate Innovators Award (OCI). Hershey, the chocolate maker, was the last winner, in 2022. The winners of the award can teach us valuable lessons about innovation. To help us learn […]