471: How product managers best interview users – with Steve Portigal

Steve Portigal, the go-to person on customer interviews, discusses the need for a second edition of his book 'Interviewing Users' due to changes in the field over the past 10 years. He emphasizes the importance of asking the right questions during customer interviews and shares insights on analyzing and synthesizing the data. The chapter also provides information about his work and resources to connect with him.