Product Mastery Now for Product Managers, Leaders, and Innovators

469: Voice of Customer in Product Design – with Tony Belilovskiy

Dec 25, 2023
Guest
Tony Belilovskiy
Tony Belilovskiy explores turning customers' perceptions into numerical, objective data for product design and business cases. The podcast discusses understanding the voice of the customer, ranking and weighting customer needs, addressing measurement challenges, and focusing on customer needs in the hotel industry.
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Episode notes
1
Introduction
00:00 • 2min
2
Understanding the Voice of the Customer in Product Design
01:49 • 16min
3
Understanding Customer Perspectives
17:54 • 7min
4
Ranking and weighting customer needs, structuring interview questions, and addressing measurement challenges
25:06 • 3min
5
The Importance of Focusing on Customer Needs in the Hotel Industry
28:08 • 4min
6
Managing Costs and Customer Feedback
32:33 • 2min