LTB Podcast

In this short episode, Stuart discusses principles and methods you can use to generate leads whilst working out of a commercial gym.

Great to welcome back on Aadam Ali from Physiqonomics to the podcast. He has kindly created a course for us at LTB on creating fitness content, which is going to be released later this week.   Topics Covered: How have things been since we last spoke on episode 62. How Aadam found 2018. What has this past year taught him. Getting over the perfectionist mindset. Where he sees his career going. What he does during dryer content creation phases. What to expect from his LTB course.

In this episode, Stuart welcomes on Dan Salcumbe from my personal trainer website to chat about all things websites. Topics Covered: How he got started building PT websites. What makes an effective website. How to decide whether or not you should have a website. What type of situation should a PT be in to justify having a website? How easy it is to create a website. Why user experience and design should be at the top of your website priorities. Where he sees PT's going wrong when it comes to creating their websites. What kind of things should you have on your website? Should you put your prices on your website? Whether SEO is worth investing in. mypersonaltrainerwebsite Dan's contact email

"I have had 100% more opportunities in my life because of who I am as a person over what skills & knowledge I have gained" - Brian Patrick Murphy In today's episode, we welcome on the amazing Brain Patrick Murphy from Mark Fisher Fitness (MFF). We discuss what he's learnt being a huge part of the team at MFF, how he thinks about sales as this was one of his main roles at MFF and how to make progress when it feels like there is no progress that can be made.     MFF Website Zuckerberg Institute BPM's Instagram

In this short solo episode, Stuart runs over consultations, onboarding, session reflection, common nutrition problems, lead tracking, accounting, meetings and day/ week planning.

In this episode, we follow on from our last conversation (119) and discuss much more about FB ads, how to create systems so that those adverts that collect leads turn into long-term paying clients and more on marketing in general. Topics Covered Whether or not he believes digital marketing is becoming harder to sell. Whether or not he feels selling personal training can be done effectively through social media. What the role of pain points are in marketing. How to make a customer profitable over the long term. The importance of creating quality background systems when using advertising. Why you should map out the entire customer journey. Book recommendations that will help with marketing. Why Neil is running a 16-week marketing course. Neil's Free FB Group  

Mike Doehla, co-founder of StrongerU Nutrition, discusses his journey of starting and growing his online nutrition coaching company. He shares his insights on building strong client relationships, the importance of relatable content, and the significance of having a strong team. Check out their website for a free trial.

Dr. Yuping Liu-Thompkins, an expert on building customer loyalty and habit, discusses changes in marketing over the past 20+ years. She covers topics such as the challenges and opportunities for small-to-medium businesses, the importance of offline marketing, how to build customer habit early on, and effective use of loyalty programs.

In this episode we chat about Steph's journey, how she thinks about success, why loving what you do involves tasks you don't like 70% of the time and how to create a body positive environment for your clients. Steph's Instagram Iron Lion Training Website

In this episode, Stuart welcomes on returning guest Tony Gentilcore. Topics Covered: How his career has changed since he's had his first child. Why he still feels in-person seminars are the best place to move your career forward. What does he think has been key to his career progress. Why taking responsibility with his finances was a huge lesson for him. Why he believes that owning your own studio is not the pinnacle of being a personal trainer. Why Tony thinks working in a commercial gym is a fantastic way to get a strong start in the industry. Why it's so important as a fitness professional that you still have a life outside of fitness. Tony's Website