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LTB Podcast

Alwyn Cosgrove: Fitness Business Lessons And Reflections From Beating Cancer

May 28, 2019
Alwyn Cosgrove, fitness business expert and cancer survivor, shares his journey of overcoming cancer and how it has shaped his perspective on life. The podcast discusses using Instagram for gaining clients, the importance of social proof in marketing, creating excitement for fitness facility members, reasons for not opening a second gym, and the three pillars of business success.
55:37

Episode guests

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Quick takeaways

  • Beating cancer twice has shaped Alwyn's outlook on life, emphasizing personal growth and resilience.
  • Using social proof on Instagram can help fitness businesses gain clients by building trust and credibility.

Deep dives

The importance of personal growth and resilience after overcoming cancer

Alan Cosgrove shares his personal experience of beating cancer twice and reflects on how it has shaped his outlook on life. He emphasizes the importance of personal growth, resilience, and not sweating the small stuff.

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