Alwyn Cosgrove: Fitness Business Lessons And Reflections From Beating Cancer
May 28, 2019
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Alwyn Cosgrove, fitness business expert and cancer survivor, shares his journey of overcoming cancer and how it has shaped his perspective on life. The podcast discusses using Instagram for gaining clients, the importance of social proof in marketing, creating excitement for fitness facility members, reasons for not opening a second gym, and the three pillars of business success.
Beating cancer twice has shaped Alwyn's outlook on life, emphasizing personal growth and resilience.
Using social proof on Instagram can help fitness businesses gain clients by building trust and credibility.
Alwyn chooses not to open multiple gyms, focusing instead on developing quality coaches and putting better people in gyms.
Deep dives
The importance of personal growth and resilience after overcoming cancer
Alan Cosgrove shares his personal experience of beating cancer twice and reflects on how it has shaped his outlook on life. He emphasizes the importance of personal growth, resilience, and not sweating the small stuff.
Using Instagram to gain clients and the power of social proof in marketing
Cosgrove discusses the role of social media, specifically Instagram, in gaining clients for fitness businesses. He highlights the significance of using social proof, such as client testimonials and success stories, to build trust and credibility in marketing efforts.
The decision to not open a second results fitness location
Cosgrove explains why he has chosen not to open multiple gyms under the results fitness brand. He emphasizes his passion for putting better people in gyms and believes that his skill set lies in developing quality coaches rather than expanding the physical footprint of the business.
The future of fitness business models: restricted access at a lower price point
Cosgrove predicts a shift in the fitness industry towards a restricted access model at a lower price point. He envisions offering limited time slots for training or classes, which will create a sense of exclusivity and increased demand for a lower service model.
The importance of embracing the sport of business and being excited about running a business
Cosgrove emphasizes the necessity of having a genuine passion for running a business alongside the passion for training and coaching. He highlights that understanding and enjoying the business side of the fitness industry is crucial for long-term success.
If you're a long time listener you'll know Alwyn is a regular (#28,58,116) and always shares fantastic info about everything to do with running a fitness business. We start this interview off a bit differently with a 20-minute discussion about what it's like now he's 13 years on since beating cancer twice. We then get into using Instagram to gain clients, the importance of social proof for marketing and why he hasn't opened a 2nd Results Fitness as well as much more!