Sales and business expert Alwyn Cosgrove discusses the importance of rethinking sales, mastering business skills in the fitness industry, selling as serving and the value mindset, developing a culture of success and teamwork, generating referrals and word of mouth, and striving for excellence and continuous improvement.

Alwyn Cosgrove, fitness business expert and cancer survivor, shares his journey of overcoming cancer and how it has shaped his perspective on life. The podcast discusses using Instagram for gaining clients, the importance of social proof in marketing, creating excitement for fitness facility members, reasons for not opening a second gym, and the three pillars of business success.