2BFit Podcast Game Changing Fat Loss Strategies with Alwyn Cosgrove
May 16, 2025
Alwyn Cosgrove, a renowned business and personal coach in the fitness industry, co-runs Results Fitness and Results Fitness University. In this engaging discussion, he debunks popular fat loss myths and shares effective training strategies for Spartan Races and Hyrox competitions. Listeners will learn how to apply the latest research to real-world clients and design better workouts. Alwyn also emphasizes the importance of foundational skills for advanced athletes, making this a must-listen for coaches and fitness enthusiasts alike.
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Business Generosity Impresses Mentor
- Alan Cosgrove once offered extra products for free to Brian after a pricing mistake by a reseller.
- This act impressed Brian deeply and exemplified excellent customer service in fitness business.
Fitness Industry's Shifting Focus
- The fitness industry pendulum swings between overemphasis on business and coaching skills.
- Currently, good coaches make decent money, but must address evolving client needs and business demands.
Boost Income Beyond New Clients
- Focus on all three profit methods: gain clients, increase client spend, and improve retention.
- Many neglect retention and upgrades, which are critical to sustainable fitness business success.
