In today's episode, we welcome on Sam George. Sam has had one of the journeys that are just so nice to listen to. It's more common than we think to feel like we don't belong in this industry and a big part of this discussion with Sam is around how he carved his own path and why it's so important to think like that as a PT. We also get into how close he got to leaving the industry, what kept him in it, how he builds trust with clients, what template Sam uses to create programmes that his clients love and much more.