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LTB Podcast

Latest episodes

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Jan 25, 2019 • 18min

LTBP #157 - 5 Tips For More Effective Personal Training Consultations

In this episode, Stuart covers 5 tips that will help you run more effective initial consultations. These will help you learn more about the client, improve rapport and increase the chance of them signing up to your Personal Training services.
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Jan 22, 2019 • 53min

LTBP #156 - Gregg Slater: Understanding Weight Loss

If you're a Personal Trainer, the chances are pretty high that you'll work with people who have weight loss based goals. Gregg has created an in-depth course that looks into exactly this, but it isn't just about calories in, calories out, his course goes into essentially every aspect of weight loss you can think of.  Topics Covered: Why Gregg has decided to focus on business as one of his Q1 professional development goals. What he's learnt in the process of creating his understanding weight loss course. Why our bodies hate losing weight. How understanding more about weight loss has informed his coaching. Metabolic adaptation and how this affects weight loss. What other factors we should be looking at with regards to weight loss. How important exercise is for weight loss. Whether we should be using large or small deficits. How many calories we typically burn during exercise. Exercise: Fat Loss Paradox Video
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Jan 18, 2019 • 22min

LTBP #155 - Commercial Gym Lead Generation

In this short episode, Stuart discusses principles and methods you can use to generate leads whilst working out of a commercial gym.
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Jan 15, 2019 • 42min

LTBP #154 - Aadam Ali: How to Create Fitness Content That Doesn't Suck

Great to welcome back on Aadam Ali from Physiqonomics to the podcast. He has kindly created a course for us at LTB on creating fitness content, which is going to be released later this week.   Topics Covered: How have things been since we last spoke on episode 62. How Aadam found 2018. What has this past year taught him. Getting over the perfectionist mindset. Where he sees his career going. What he does during dryer content creation phases. What to expect from his LTB course.
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Jan 8, 2019 • 48min

LTBP #153 - Dan Salcumbe: Should You Have a Website as a Personal Trainer?

In this episode, Stuart welcomes on Dan Salcumbe from my personal trainer website to chat about all things websites. Topics Covered: How he got started building PT websites. What makes an effective website. How to decide whether or not you should have a website. What type of situation should a PT be in to justify having a website? How easy it is to create a website. Why user experience and design should be at the top of your website priorities. Where he sees PT's going wrong when it comes to creating their websites. What kind of things should you have on your website? Should you put your prices on your website? Whether SEO is worth investing in. mypersonaltrainerwebsite Dan's contact email
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Jan 3, 2019 • 1h 2min

LTBP #152 - Brian Patrick Murphy: Changing Careers, Making Progress & Sales

"I have had 100% more opportunities in my life because of who I am as a person over what skills & knowledge I have gained" - Brian Patrick Murphy In today's episode, we welcome on the amazing Brain Patrick Murphy from Mark Fisher Fitness (MFF). We discuss what he's learnt being a huge part of the team at MFF, how he thinks about sales as this was one of his main roles at MFF and how to make progress when it feels like there is no progress that can be made.     MFF Website Zuckerberg Institute BPM's Instagram
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Dec 28, 2018 • 29min

LTBP #151 - 8 PT Systems For Early 2019 Success

In this short solo episode, Stuart runs over consultations, onboarding, session reflection, common nutrition problems, lead tracking, accounting, meetings and day/ week planning.
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Dec 24, 2018 • 52min

LTBP #150 - Neil MacLean: Adverts, Pain Points & Marketing Systems

In this episode, we follow on from our last conversation (119) and discuss much more about FB ads, how to create systems so that those adverts that collect leads turn into long-term paying clients and more on marketing in general. Topics Covered Whether or not he believes digital marketing is becoming harder to sell. Whether or not he feels selling personal training can be done effectively through social media. What the role of pain points are in marketing. How to make a customer profitable over the long term. The importance of creating quality background systems when using advertising. Why you should map out the entire customer journey. Book recommendations that will help with marketing. Why Neil is running a 16-week marketing course. Neil's Free FB Group  
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Dec 18, 2018 • 53min

LTBP #149 - Mike Doehla: Growing His Online Nutrition Coaching Company to 20,000 Clients

Mike Doehla, co-founder of StrongerU Nutrition, discusses his journey of starting and growing his online nutrition coaching company. He shares his insights on building strong client relationships, the importance of relatable content, and the significance of having a strong team. Check out their website for a free trial.
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Dec 11, 2018 • 48min

LTBP #148 - Dr. Yuping Liu-Thompkins: Building Customer Loyalty And Habit

Dr. Yuping Liu-Thompkins, an expert on building customer loyalty and habit, discusses changes in marketing over the past 20+ years. She covers topics such as the challenges and opportunities for small-to-medium businesses, the importance of offline marketing, how to build customer habit early on, and effective use of loyalty programs.

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