Let's Talk Loyalty

It is the end of another month for the Wiser Loyalty podcast series for Let’s Talk Loyalty. In this series loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation.  Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer , Bill Hanifin, and his CMO,  Aaron Dauphinee continue their technology-focused conversation this week as they cover content from the Loyalty Technologies (course 109) curriculum.In this week’s episode Bill and Aaron switch up the podcast series our SMEs share their thoughts on what the future of loyalty technology may look like in the nearer-term but also with an eye to the horizon. It’s a conversation that is anticipated to be an idea starter for the industry as it's positioned to be one that we continue to explore in future episodes of the podcast given the speed of change and influence of technology in delivering upon a brand’s loyalty promise.Show notes:1) Bill Hanifin2) Aaron Dauphinee3) The Loyalty Academy™4) The Wise Marketer

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today’s insightful interview features Australia's Leading Online Beauty Retailer – Adore Beauty – and its loyalty programme, Adore Society.Adore Beauty was started as a home grown business way back in April 2000 by Kate Morris, who grew up in rural Australia and was frustrated that the latest beauty products in magazines were only available to those who lived in the  big Australian cities.Now, Adore Beauty, the website she created to ensure nationwide access to those products across the country, is a public company listed on the Australian Stock Exchange, stocking over 260 cosmetic brands and over 11,000 beauty products.Our guest is Miranda Bliss, Head of Loyalty and Retention at Adore Beauty, who shares how Adore Society is personalising its programme, as well as leveraging both AI and A/B testing techniques in order to optimise member's experiences as the brand approaches the launch of its physical stores and becomes a multi-channel retailer.Show notes1) Miranda Bliss2) Adore Beauty3) Adore Society4) LTL #273: eCommerce Leader Leverages Loyalty to Drive Commercial Success5) LTL #108: Australian eCommerce Loyalty with Adore Beauty

This episode focuses on Benefit Loves… the loyalty programme from Benefit Cosmetics. Members can book treatments, earn Hearts for rewards and discover new products first. With Rachel Mercer, the Loyalty Operations Manager at Benefit Cosmetics for the UK and Ireland. She has worked at Benefit for 2.5 years and worked on launching the programme and is now managing it and the strategy going forwards.Today we will be learning about her favourite loyalty programmes, how Benefit Loves… is building member engagement and all about their plans for the future. Hosted by Charlie Hills Show Notes :1) Rachel Mercer2) Benefit Loves…3)  Benefit Cosmetics4) European Loyalty Whitepaper5) Mando-Connect6) YouGov

Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer Group,Bill Hanifin, and his CMO, Aaron Dauphinee continue their technology-focused conversation this week in the Wiser Loyalty podcast series for Let’s Talk Loyalty.In this series loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation. Additionally, you can expect that each month they cover content from one of the core courses and this month it is around Loyalty Technologies (course 109).In this week’s episode Bill and Aaron outline what it means to take a 360 degree view of the customer and then sketch out a topline blueprint of technology considerations that need to come together to shape a fulsome view on the customers behaviors and interactions with your brand.  Show notes:1) Bill Hanifin2) Aaron Dauphinee3) The Loyalty Academy™4) The Wise Marketer

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today we are meeting perhaps the leading hotel travel subscription programme in the world, from the Accor Group in the Asia Pacific region.Many listeners will be familiar with Accor, the global hotel group that now offers 45 hotel brands and a total of 5,600 properties around the world from smart economy hotels, all the way up to luxury five-star palaces, exquisite residences and full-service resorts.Many loyalty professionals will also know ACCOR’s fee-free loyalty programme called ALL which we have featured previously on the show.Accor Plus is another proposition entirely. It's a fee-based proposition designed to appeal to savvy travellers who prioritise exceptional value and exclusive experiences.Our guest is Renae Trimble, CEO of Accor Plus, who joins us to share the latest updates from this unique paid element of the Accor global proposition as it celebrates its 30th birthday.The program now boasts more than 450,000 members, so we are delighted to share this unique subscription program and hear how they’ve managed to achieve such incredible success, all the way from its humble beginnings to today's incredible proposition as a unique loyalty business in the hospitality category.Show notes:1) Accor Plus2) Renae Trimble3) LTL: #163: Accor's Live Limitless Programme Focuses on Passion and Partnerships4) LTL: #359: Live Limitless with ALL from Accor - Industry Leading Loyalty Insights from Mehdi Hemici5) LTL: #557: Accor Live Limitless: Emotional Connections and Memorable Experiences6) Watch the full video interview for free at www.CapillaryTechnologies.com

This episode of Let's Talk Loyalty is in Spanish. En el episodio de Let’s Talk Loyalty en Español tenemos a Eduardo Leonidas quien es Founder y CEO de Stix es el programa de lealtad con un modelo de coalición basado en Brasil que integra a grandes cadenas de retail como Pao de Azúcar, Extra, Droga Raia, Drogasil, Shell, C&A, Sodimac, entre otros. El programa fue fundado en 2020. Anteriormente a Stix, Eduardo fue director de estrategia del grupo Pao de Azucar y previo fue Vicepresidente de desarrollo corporativo en Grupo Casino. Trabajó más de 10 años en JP Morgan. Eduardo es un apasionado de la lealtad y en el episodio de hoy nos comparte su visión de esta, así como los fundamentos para que un programa de coalición sea éxitoso y los principales desafíos de liderar una empresa de lealtad.Hosted by Alex Saul Show Notes:- 1) Stix2) Eduardo Leonidas

Welcome to the Wiser Loyalty podcast series for Let’s Talk Loyalty where our loyalty industry SMEs provide their weekly perspectives on constructs from theThe Loyalty Academy™curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation. Additionally, you can expect that each month they cover content from one of the core courses and this month it is around Loyalty Technologies (course 109).Executive faculty members from the Loyalty Academy™, the CEO of theThe Wise Marketer Group- Bill Hanifin, and his CMO, Aaron Dauphinee continue their technology-focused conversation from last week’s episode and build up on a previous episode that looked at Artificial Intelligence (AI)’s impact on loyalty marketing communications (episode #583).In this week’s episode Bill and Aaron explore AI from the perspective of this technologies impact on the way that Marketers work is changing and how we anticipate they may begin to work in the future with the Information Technologists teams, Analytics teams, and even within their own Marketing ecosystemShow notes:1) Bill Hanifin2) Aaron Dauphinee3) The Loyalty Academy™4) The Wise Marketer

Edward Pouthier, Director of Loyalty Program and Experience at JetBlue, shares insights on the innovative TrueBlue program designed for premium leisure travelers. He emphasizes the importance of simplicity and customer-centricity in loyalty strategies, contrasting JetBlue's approach with traditional long-haul carriers. The discussion covers the evolution of TrueBlue since its 2009 launch, highlighting personalized rewards and revenue-based structures. Pouthier also addresses the role of leadership and innovation in enhancing customer experiences and fostering loyalty in a competitive airline landscape.

Rob Harker, Head of Customer Loyalty at Bupa Global, brings a wealth of experience from various industries, including airlines and hotels. In this discussion, he delves into the innovative 'Life Rewards' program, launched to enhance customer loyalty and value perception. Harker explains the importance of a tiered structure and partnerships that create meaningful rewards. He also emphasizes leveraging member data for personalized engagement, ensuring long-term loyalty, and tackling current economic challenges with effective loyalty strategies.

Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer Group, Bill Hanifin, and his CMO, Aaron Dauphinee join you this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty.  Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses.This month our conversation turns to inspiration from our Loyalty Academy course #109, which is focused on Loyalty Technologies. In this week’s episode Bill and Aaron do a high-level on the multitude of advancing and innovative technologies that enable loyalty marketers drive: data insights, customer interactions and experiences with brands, a path towards personalization, channel effectiveness and consistency, and more …Show notes:1) Bill Hanifin2) Aaron Dauphinee3) The Loyalty Academy™4) The Wise Marketer