Let's Talk Loyalty

Let’s Talk Loyalty brings you the Wiser Loyalty podcast series with the CEO and CMO of the Wise Marketer Group, Bill Hanifin and Aaron Dauphinee. They are executive faculty members from the Loyalty Academy™ who provide weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation. Our loyalty industry SMEs tackle a topic each month from the content of one of the core courses - Data Analytics in Loyalty Marketing (course #107) is the focus for this month. In this week’s episode Bill and Aaron outline the rationale for being a data-driven organization that incorporates a sound customer data strategy, as well diving as a cursory topline of some analytical approaches and how they can be utilized for business analytics through to customer analytics.Show notes:1) Bill Hanifin2) Aaron Dauphinee3) The Loyalty Academy™4) The Wise Marketer

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV.Today’s episode features the Alshaya Group which is a dynamic family-owned enterprise first established in Kuwait in 1890.Alshaya Group is now one of the world’s leading brand franchise operators with thousands of stores, cafes, restaurants and leisure destinations across MENA,Turkey and Europe, as well as a growing online and digital business, featuring a total of 70 brands including such iconic names as Starbucks, H&M, Debenhams, The Cheesecake Factory and Boots.The loyalty brand that powers this incredible retail network is a digital programme called Aura, which this year won the 2024 International Loyalty Award for Best Loyalty Programme in the retail sector, and joining us today are two of the leaders of that loyalty business.Nida Unas is the Director of Loyalty and Joanna Witsch is the Head of Loyalty Product and Operations for the Alshaya Group and the Aura programme.Please enjoy our conversation.  Show notes:1) Nida Unas2) Joanna Witsch3) Alshaya Group4) Aura

Today we’re back chatting with our friends in Mastercard given their recently launched Holiday Spend Forecast Report which is focused on what we can expect for the upcoming Christmas season, based on research from the Mastercard Economics Institute.Joining me today to share insights such as the effects and opportunities presented by the 2024 holiday calendar, as well as the predicted growth rates for consumer shopping is Kyle Clark, Senior Vice President of Merchant Loyalty with Mastercard.Kyle shares a broad picture of the big trends expected to propel spending this season with key takeaways for loyalty managers as you finalise your planned campaigns for both pre and post the 2024 holidays, with some great new ideas that you might consider for this year! This episode is sponsored by Mastercard.Show Notes:1) Kyle Clark2) Mastercard3) US holiday spending outlook 2024: Meet this year’s holiday shopper4) Affordable bling and shopping shifts: Unwrapping 4 holiday trends

This week's Wiser Loyalty podcast series for Let’s Talk Loyalty sees our executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin, and his CMO, Aaron Dauphinee return. This week our SMEs will examine the origins of zero party data terminology and define it relative to other types of data that can be captured and utilized in your loyalty program. For this podcast series the two provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses. Data Analytics in Loyalty Marketing (course #107) is the focus of their conversation this month.Show notes:1) Bill Hanifin2) Aaron Dauphinee3) The Loyalty Academy™4) The Wise Marketer

Dave Canty, SVP and Head of Loyalty for BILT Rewards, shares his insights on loyalty innovation. BILT Rewards uniquely allows users to earn points on rent and local expenses, contributing to its impressive $3.25 billion valuation. The discussion highlights partnerships with gyms and pharmacies aimed at enhancing member engagement and fitness accessibility. Canty also delves into the psychology of loyalty, explaining how impactful rewards appeal to younger consumers and improve credit scores. The collaboration with Alaska Airlines signifies ambitious plans for global expansion.

Rich Long, a loyalty expert with a rich background working for iconic brands like PepsiCo and McDonald's, dives into the intricacies of loyalty marketing. He shares his favorite loyalty programs and the effective strategies brands use to engage customers. The conversation highlights the need for evolving approaches that balance customer insights with social responsibility. Rich also discusses innovations like gamification and AI-driven personalization, essential for staying competitive in today's market.

Bill Hanifin, CEO of the Wise Marketer Group, and Aaron Dauphinee, CMO, share their expertise from the Loyalty Academy™. They dive into the landscape of data analytics in loyalty marketing. The duo discusses the types of data brands should focus on, emphasizing the critical role of first-party data. They also explore ethical considerations in data collection, touching on regulations like GDPR. Finally, they tackle the balance between gathering enough data for informed decision-making without getting overwhelmed by excess information.

Join Paul Tuscano, the Chief Digital Officer for KFC USA, and Roger Williams from Marigold, as they dive into KFC's innovative new loyalty program that leverages gaming and fun to engage diners. They discuss the impressive growth of over 3.5 million members in early 2024 and the importance of understanding consumer needs. The conversation highlights strategic partnerships, digital transformation, and how elements like gamification are reshaping customer loyalty in the fast-food industry. Tune in for insights on building emotional connections with fans!

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today we are talking about AI – not the technical (i.e complicated) side of the technology of course, but the practical business side that we all know is increasingly important to understand.This episode is for anyone who is excited about the potential of the technology but might not be sure where to start.Maria Wróblewska is Comarch's AI Product Owner, which she comes to with already many years as their product owner for their loyalty platform.Maria’s message is that using AI is easy and she joins us today to explain the main use cases and hopefully eliminate anything that has been holding you back from starting to use AI in your loyalty program.Please enjoy our conversation with Maria Wroblewska, AI Product Owner at Comarch.This episode is sponsored by Comarch.Show notes:1) Maria Wróblewska2) Comarch3) ebook: How AI Personalization Drives Customer Loyalty

Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group,Bill Hanifin, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty.  Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses.In this week’s episode Bill and Aaron take a different twist on things by exploring some terminology and understanding around some basic constructs. There are five episodes this month where the duo explores topics from the Loyalty Analytics curriculum (course 107) so they thought they’d take a bit of a time out to mull on some recent in market experiences that impact loyalty marketers.Show notes:1) Bill Hanifin2) Aaron Dauphinee3) The Loyalty Academy™4) The Wise Marketer