#599: Understanding Loyalty: Learnings from global and U.S. brands like PepsiCo, McDonald’s and many others

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Oct 9, 2024

Rich Long, a loyalty expert with a rich background working for iconic brands like PepsiCo and McDonald's, dives into the intricacies of loyalty marketing. He shares his favorite loyalty programs and the effective strategies brands use to engage customers. The conversation highlights the need for evolving approaches that balance customer insights with social responsibility. Rich also discusses innovations like gamification and AI-driven personalization, essential for staying competitive in today's market.

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Intro

00:00 • 2min

The Power of Loyalty Programs

01:38 • 5min

Evolving Loyalty Marketing Strategies

06:10 • 20min

Exploring Competitive Industries and Innovations in Customer Loyalty

26:15 • 2min

Evolving Loyalty: Balancing Customer Insight and Social Responsibility

28:33 • 2min

Navigating Complexity in Loyalty Programs

30:29 • 3min