Let's Talk Loyalty
#600: BILT Rewards Continues Dramatic Growth Amidst $3.25 Billion Valuation
Oct 10, 2024
Dave Canty, SVP and Head of Loyalty for BILT Rewards, shares his insights on loyalty innovation. BILT Rewards uniquely allows users to earn points on rent and local expenses, contributing to its impressive $3.25 billion valuation. The discussion highlights partnerships with gyms and pharmacies aimed at enhancing member engagement and fitness accessibility. Canty also delves into the psychology of loyalty, explaining how impactful rewards appeal to younger consumers and improve credit scores. The collaboration with Alaska Airlines signifies ambitious plans for global expansion.
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Quick takeaways
- BILT Rewards uniquely enables members to earn loyalty points for paying rent and supporting local businesses, enhancing community engagement.
- The company’s $3.25 billion valuation reflects its innovative approach in transforming traditional loyalty systems to drive customer and merchant connections.
Deep dives
Capillary Technologies and Modern Loyalty Management
Capillary Technologies aims to update loyalty management systems by moving away from outdated manual processes prevalent in the industry since the 1980s. Their scalable, AI-powered technology is designed to facilitate easier and more efficient loyalty program management, effectively empowering loyalty managers. This modernization promises to enhance customer experiences and foster stronger relationships between brands and their customers. Capillary's approach signals a significant shift towards leveraging technology to elevate loyalty marketing in 2024 and beyond.
