#600: BILT Rewards Continues Dramatic Growth Amidst $3.25 Billion Valuation
Let's Talk Loyalty
00:00
Building Loyalty: Innovations in Rewards Programs
This chapter explores the launch of Loyalty TV and its focus on loyalty programs, particularly praising Air France KLM's Flying Blue for its exemplary strategies. It highlights the growth of Built Rewards, its $3.2 billion valuation, and the role of new board members in enhancing local engagement. Additionally, the importance of community ties, referrals, and innovative partnerships in scaling rewards programs is emphasized, showcasing a shift towards more integrated local experiences.
Transcript
Play full episode
