#597: KFC (USA) Focuses on Fun and Fandom to Drive Frequency

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV.

KFC Corporation, based in Kentucky USA has a proud heritage of over 60 years of success and innovation.

In fact, KFC is now the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.

Given the competitive fast food market they operate in, and building on their culture of innovation, KFC has just announced the launch of a brand new digital loyalty program for US diners, in partnership with our friends in Marigold.

Given its iconic brand status and role in popular culture, their digital transformation and loyalty strategy are leveraging the power of gaming, fun and fandoms to drive key commercial objectives that are brilliant for diners and brilliant for business.

Joining this episode of Loyalty TV is Roger Williams, Head of Loyalty Center Of Excellence at Marigold, and Paul Tuscano, Chief Digital Officer for KFC USA who shares the brand-new strategy that has already resulted in over three and a half million members joining this exciting new loyalty program in 2024 alone.

Please enjoy our conversation with KFC USA in partnership with Marigold.

Show notes:

1) Paul Tuscano

2) KFC USA

3) KFC rewards

4) Roger Williams

5) Marigold