Let's Talk Loyalty

#597: KFC (USA) Focuses on Fun and Fandom to Drive Frequency

Oct 3, 2024

Join Paul Tuscano, the Chief Digital Officer for KFC USA, and Roger Williams from Marigold, as they dive into KFC's innovative new loyalty program that leverages gaming and fun to engage diners. They discuss the impressive growth of over 3.5 million members in early 2024 and the importance of understanding consumer needs. The conversation highlights strategic partnerships, digital transformation, and how elements like gamification are reshaping customer loyalty in the fast-food industry. Tune in for insights on building emotional connections with fans!

47:49

Creator website

Episode guests

Paul Tuscano

Roger Williams

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Episode notes

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Quick takeaways

KFC USA's new digital loyalty program, offering 10 points per dollar spent, encourages engagement with over three million members joining fast.

The program enhances user interaction through gamification, creating a fun experience that builds emotional loyalty and personal connections.

Deep dives

Digital Loyalty Program Launch

KFC USA has launched a new digital loyalty program that encourages consumer engagement while driving key business objectives. The program allows members to earn 10 points for every dollar spent, redeemable for various food items, including limited-time offers. It has seen remarkable success, with over three and a half million members joining in just 2024, proving the program's strong appeal and pent-up demand for such offerings. The initiative showcases KFC's commitment to digital transformation in a highly competitive quick-service restaurant market.

Intro

4min

Boosting Customer Loyalty: KFC's Rewards Journey

24min

Building Emotional Loyalty and Strategic Partnerships in Fast Food

2min

Driving Customer Loyalty through Fun and Global Collaboration

5min

KFC's Innovations in Customer Loyalty

10min

Exploring the KFC Rewards Program for Enhanced Customer Loyalty

2min

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV.

KFC Corporation, based in Kentucky USA has a proud heritage of over 60 years of success and innovation.

In fact, KFC is now the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.

Given the competitive fast food market they operate in, and building on their culture of innovation, KFC has just announced the launch of a brand new digital loyalty program for US diners, in partnership with our friends in Marigold.

Given its iconic brand status and role in popular culture, their digital transformation and loyalty strategy are leveraging the power of gaming, fun and fandoms to drive key commercial objectives that are brilliant for diners and brilliant for business.

Joining this episode of Loyalty TV is Roger Williams, Head of Loyalty Center Of Excellence at Marigold, and Paul Tuscano, Chief Digital Officer for KFC USA who shares the brand-new strategy that has already resulted in over three and a half million members joining this exciting new loyalty program in 2024 alone.

Please enjoy our conversation with KFC USA in partnership with Marigold.

Show notes:

1) Paul Tuscano

2) KFC USA

3) KFC rewards

4) Roger Williams

5) Marigold