Roger Williams

Head of Loyalty Center Of Excellence at Marigold, a loyalty technology company partnering with KFC on their rewards program. Experienced in airline and QSR loyalty programs.

Best podcasts with Roger Williams

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Oct 3, 2024 • 48min

#597: KFC (USA) Focuses on Fun and Fandom to Drive Frequency

Join Paul Tuscano, the Chief Digital Officer for KFC USA, and Roger Williams from Marigold, as they dive into KFC's innovative new loyalty program that leverages gaming and fun to engage diners. They discuss the impressive growth of over 3.5 million members in early 2024 and the importance of understanding consumer needs. The conversation highlights strategic partnerships, digital transformation, and how elements like gamification are reshaping customer loyalty in the fast-food industry. Tune in for insights on building emotional connections with fans!

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