Let's Talk Loyalty

This episode of Let's Talk Loyalty is in Spanish. En el episodio de Let’s Talk Loyalty en Español tenemos a Eduardo Leonidas quien es Founder y CEO de Stix es el programa de lealtad con un modelo de coalición basado en Brasil que integra a grandes cadenas de retail como Pao de Azúcar, Extra, Droga Raia, Drogasil, Shell, C&A, Sodimac, entre otros. El programa fue fundado en 2020. Anteriormente a Stix, Eduardo fue director de estrategia del grupo Pao de Azucar y previo fue Vicepresidente de desarrollo corporativo en Grupo Casino. Trabajó más de 10 años en JP Morgan. Eduardo es un apasionado de la lealtad y en el episodio de hoy nos comparte su visión de esta, así como los fundamentos para que un programa de coalición sea éxitoso y los principales desafíos de liderar una empresa de lealtad.Hosted by Alex Saul Show Notes:- 1) Stix2) Eduardo Leonidas

Welcome to the Wiser Loyalty podcast series for Let’s Talk Loyalty where our loyalty industry SMEs provide their weekly perspectives on constructs from theThe Loyalty Academy™curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation. Additionally, you can expect that each month they cover content from one of the core courses and this month it is around Loyalty Technologies (course 109).Executive faculty members from the Loyalty Academy™, the CEO of theThe Wise Marketer Group- Bill Hanifin, and his CMO, Aaron Dauphinee continue their technology-focused conversation from last week’s episode and build up on a previous episode that looked at Artificial Intelligence (AI)’s impact on loyalty marketing communications (episode #583).In this week’s episode Bill and Aaron explore AI from the perspective of this technologies impact on the way that Marketers work is changing and how we anticipate they may begin to work in the future with the Information Technologists teams, Analytics teams, and even within their own Marketing ecosystemShow notes:1) Bill Hanifin2) Aaron Dauphinee3) The Loyalty Academy™4) The Wise Marketer

Edward Pouthier, Director of Loyalty Program and Experience at JetBlue, shares insights on the innovative TrueBlue program designed for premium leisure travelers. He emphasizes the importance of simplicity and customer-centricity in loyalty strategies, contrasting JetBlue's approach with traditional long-haul carriers. The discussion covers the evolution of TrueBlue since its 2009 launch, highlighting personalized rewards and revenue-based structures. Pouthier also addresses the role of leadership and innovation in enhancing customer experiences and fostering loyalty in a competitive airline landscape.

Rob Harker, Head of Customer Loyalty at Bupa Global, brings a wealth of experience from various industries, including airlines and hotels. In this discussion, he delves into the innovative 'Life Rewards' program, launched to enhance customer loyalty and value perception. Harker explains the importance of a tiered structure and partnerships that create meaningful rewards. He also emphasizes leveraging member data for personalized engagement, ensuring long-term loyalty, and tackling current economic challenges with effective loyalty strategies.

Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer Group, Bill Hanifin, and his CMO, Aaron Dauphinee join you this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty.  Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses.This month our conversation turns to inspiration from our Loyalty Academy course #109, which is focused on Loyalty Technologies. In this week’s episode Bill and Aaron do a high-level on the multitude of advancing and innovative technologies that enable loyalty marketers drive: data insights, customer interactions and experiences with brands, a path towards personalization, channel effectiveness and consistency, and more …Show notes:1) Bill Hanifin2) Aaron Dauphinee3) The Loyalty Academy™4) The Wise Marketer

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today we’re featuring a leader from a group that includes five leading omnichannel grocery brands in the United States.Ahold Delhaize USA is a division of global food retailer Ahold Delhaize and includes Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop, which taken together comprise the largest grocery retail group on the East Coast and the fourth largest grocery retail group in the nation,My guest is Megan Chickrell and she is the Senior Manager of Loyalty Strategy for ADUSA.Megan joins me today to share some of incredible learnings from the many years across her career leveraging loyalty across multiple retail brands.Show notes:1) Megan Chickrell2) Ahold Delhaize USA3) Ahold Delhaize4) Watch the full video For Free at www.CapillaryTechnologies.com

Marc St Pierre tells a compelling story of how his team at Anheuser Busch InBev delivered a global business transformation process to automate B2B sales and to enhance the customer experience for AB InBev's B2B clients. This radically improved the customer experience and created a high customer adoption rate to the tune of $40bn sales through the new platform. Equally of interest is how this process created a B2B loyalty platform which is executed globally but is managed locally to be relevant and impactful. Marc highlights some of the differences between markets such as Argentina and South Africa to highlight such local nuances.Hosted by Amanda Cromhout Show notes:1) Marc St Pierre - Business Strategy Director, Globant2) Anheuser Busch InBev

Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group,Bill Hanifin, and his CMO,  Aaron Dauphinee join you this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses.This month we are addressing the topic of Data Analytics in Loyalty Marketing, which is inspired by our Loyalty Academy course #107 Introduction to Loyalty Analytics. In this week’s episode Bill andAaron wrap up the month’s conversations on Analytics by sharing examples of brands utilizing their customer data to drive sound business results, create stickier customer relationships, and provide meaningful moments of interaction through relevant content, offers and/or experiences.Show notes:1) Bill Hanifin2) Aaron Dauphinee3) The Loyalty Academy™4) The Wise Marketer

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today’s episode comes from India, now the world’s most populous country with 1.4 BILLION people and some incredible loyalty programmes that deserve global attention!We were delighted to be introduced to Metro Brands by our friends in Capillary Technologies, a retail brand and a household name in the Indian market.Metro Brands is one of the largest footwear specialty retailers in India, with more than 850 stores in 195 cities.They manufacture and re-sell both local brands as well as international footwear brands such as Crocs and Footlocker.Our guest is Biswajit Dutta the Head of CRM, Loyalty and Analytics for Metro Brands, and he shares their current loyalty strategy as well as some of the big ideas they are reflecting on for their future growth and evolution.Show notes:1) Metro Brands2) Biswajit Dutta3) Capillary Technologies4) Watch the full video For Free at www.CapillaryTechnologies.com

This episode of Let's Talk Loyalty is in Spanish.Leal es la plataforma de gestión de relaciones con el cliente enfocada en ayudar a las empresas a que conozcan mejor a sus clientes a través de estrategias de data, analíticos, mercadeo, el uso de inteligencia artificial y machine learning para que ofrezcan promociones y comunicación personalizada que aporten al incremento de los ingresos.Hosted by Alex SaulShow Notes:1)Camilo Martinez F.2) Leal