Let's Talk Loyalty

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Stuart Evans, a Web 3.0 strategy advisor with a passion for understanding these emerging technologies.Much has been made of Web 3.0, Crypto, NFTs and the metaverse as innovations for the loyalty industry and in this summary show Tom reviews the key points that potentially make these solutions an innovation for your program.Hosted by⁠⁠ Tom Peace ⁠Show Notes:1) ⁠⁠⁠⁠Stuart Evans2) ⁠⁠⁠⁠#258: Web 3.0, Crypto-currencies, Metaverse and NFT's - Loyalty Insights

This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty.TVLoyalty Methods is the platform powering some iconic loyalty programs such as 7-Rewards, MGM Resorts and Western Union, and they have developed a unique approach to implementing mission-critical programs for huge programs like these. Joining me today to share these insights, as well as their background, methodology and some key success stories is Emil Sarkissian, CEO of Loyalty Methods. Emil share some fascinating insights on their methodology and approach to de-risking a loyalty program that has decided to replace its underlying platform, as well as the way they think about their product roadmap.This episode is sponsored by Loyalty Methods. Show Notes:1) ⁠⁠⁠⁠⁠⁠⁠⁠ Emil Sarkissian⁠2)⁠⁠ ⁠⁠⁠⁠⁠Loyalty Methods⁠3) Loyalty TV

Simon Jeffs, Principal Marketing Strategist at Marigold, shares the seven underlying principles of any loyalty programme. He discusses the importance of loyalty and personalized propositions, the challenges of bringing a value proposition to market, and the significance of customer data and personalization. The use of gamification in the airline industry and the availability of consulting services for program design are also explored.

Today, “Let’s Talk Loyalty” meets airline industry thought-leader Mark Ross-Smith, CEO at Loyalty Status Co.  Listen in to hear Tom summarise Mark’s key insights on global airline loyalty programmes.Tom’s highlights include airline programs role, positioning, and potential for greater profits.  It’s a fascinating discussion about innovative ideas to drive customer loyalty and how brands can learn from other industries such as the gaming.Hosted by⁠ Tom Peace Show Notes:1) ⁠Mark Ross Smith 2) ⁠⁠⁠Loyalty Status Co⁠⁠3) ⁠#257: Airline Loyalty Programs - their Role, Positioning and Potential for Even Greater Profits

Clay Walton House from REI discusses how the cooperative ownership structure impacts loyalty. They admire Nike's program and share their journey in the loyalty industry. REI's origins as a consumer cooperative and the challenges of being a large retailer are also explored.

Today’s episode is all about Phaedon - a name you might not have yet heard, but it’s one that you’re going to be hearing a lot in the future for sure!Phaedon is the new name for the commercial marketing division of ICF Next, which famously runs some of the world’s largest loyalty programs, particularly in travel and hospitality. Their commercial marketing division was recently acquired by private equity firm Cohere Capital which includes the entire team of loyalty experts, their loyalty technology platform Tally, and of course their incredible client portfolio to now operate under this brand-new name. Joining me on this episode to share the whole story of this exciting industry development are Tom Madden, Executive Vice President and Managing Partner and Denise Holt, Senior Vice President, Head of Strategy, Experience, Research and Insights. Together, Tom and Denise share the rich history of Phaedon and their plans for the future as they begin this exciting new phase of the business. This episode is sponsored by Phaedon. Show Notes:1)  Phaedon2) ⁠⁠⁠⁠⁠Cohere Capital⁠3) ⁠⁠⁠⁠Tom Madden⁠4) Denise Holt⁠

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Javier Marin Martinon, Chief Commercial, Loyalty, and Customer Officer, who shares what Renfe, Spains leading railway company, have implemented for members of its loyalty program. Railway travel may appear to be a strange environment for loyalty, but Javier explains how loyalty must be seen in terms of the journey, with the competition against plane and car travel, rather than with the destination. Listen in for tips on how to engage the customer and create loyalty in a difficult sector, where the choices are limited by supply and the benefits are intangible.Hosted by Tom Peace.Show Notes:1) ⁠Javier Marin Martinon⁠2) ⁠⁠⁠⁠Renfe⁠3) #254: Loyalty Innovation in the Railway Industry

This episode is also available in video format on www.Loyalty TV.Sarah Richardson is the Founder and Advisory Board Chair of the Australian Loyalty Association, and a great partner and friend of the show. She is also an experienced loyalty practitioner and consultant, as Founder and Director of Sciensa Loyalty, a loyalty consulting firm based in Melbourne.Today, we're discussing the launch of the inaugural Asia Pacific Loyalty Awards to celebrate excellence, innovation and best practice in the thriving loyalty industry active in the region, which will be judged by a panel of local loyalty experts.Listen and watch to hear all the insights and updates on these and other Australian Loyalty Association events, which are incredibly well respected and well attended, perfect for anyone interested in loyalty in the Asia Pacific region.Show Notes:1) Sarah Richardson⁠ 2) Australian Loyalty Association⁠3) How Loyalty Programs Are Saving Airlines4) Asia Pacific Loyalty Awards ⁠5) Watch the full video interview on ⁠Loyalty TV⁠

This episode focuses on the loyalty market in Ireland, featuring expert insights from Leanne Papaioannou.Leanne is the Founder and CEO of Chilli Pepper. She has extensive loyalty experience and is deeply passionate about every aspect of a business that impacts customer loyalty and drives better commercial outcomes for her clients. She is an internationally renowned customer loyalty professional who has helped countless forward-thinking companies achieve new heights by adopting her customer-centric B2C & B2B loyalty strategies. Her strengths lie in innovative strategic thinking, exceptional leadership skills, and an ability to work with company boards to deliver commercially successful, award-winning, loyalty strategies.She is a new contributor to the extended European Loyalty White Paper created by Mando Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.Listen to learn some key loyalty insights and about loyalty innovation in Ireland.Hosted by Charlie Hills. Show Notes :1) Leanne Papaioannou2) European Loyalty Whitepaper3) Mando Connect 4) YouGov5) ⁠Chilli Pepper

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Cliona Mooney, Group Data Analytics & Insights Director for The Irish Times.The publishing industry has been through extremely challenging times over the last decade or so.  Trusted brands like the Irish Times have had to innovate to stay relevant for customers.Cliona shares the initiatives that have proved popular and helped The Irish Times continue to  grow and retain their subscribers.Hosted by Tom Peace Show Notes:1) Cliona Mooney⁠2) ⁠The Irish Times⁠3) #252: The Irish Times, an Iconic Irish Brand, Wins Customer Loyalty through Innovation