Let's Talk Loyalty

This episode is also available in video format on www.Loyalty TV. Today's episode features Circle K, one of the world’s leading convenience and fuel retail businesses which operates more than 14,200 stores in 26 countries worldwide.Circle K recently launched a hugely exciting concept, leveraging the power of gamification, partnerships and cutting-edge technology, to launch a global concept which is laser focused on achieving the brand’s single biggest key commercial objective - to drive both loyal and new customers in store.In addition to that innovation, Circle K Norway recently won one of the convenience industry’s most prestigious awards, when they were awarded the 2023 NACS European Technology of the Year Award.  Circle K also has many of its senior marketing people – including today’s guest – in my home city of Dublin, so please enjoy this fascinating conversation with MJ Tierney, Head of European Marketing at Circle K. Show Notes: 1) Circle K2) ⁠MJ Tierney⁠3) 2023 NACS European Technology of the Year Award.  ⁠4) Circle K pilots new Rewarded AR ads in Pokémon Go5) Watch the full video interview on ⁠Loyalty TV⁠

The 2023 South African Loyalty Awards, designed specifically to celebrate loyalty brilliance and innovation, announced the winning loyalty brands on Thursday 14 September at the Truth Leaders in Loyalty Summit, in Cape Town.This was the fifth year of operation of the South African Loyalty Awards. The Let’s Talk Loyalty Show interviews two of the judges who had the challenging job of judging the high calibre entries across 18 different competitive categories.There are 12 judges in total and Amanda spoke with Nic Bednall, one of the founding judges of the awards and Kaveer Maharaj who is an experienced South African loyalty professional, now based in Dubai.Nic and Kaveer share their insights into which brands won and why and in particular share critical KPI performance which showcases why this market is leading the way in global loyalty benchmarks.Show Notes:1)  ⁠Nic Bednall2) ⁠⁠Kaveer Maharaj3) ⁠MoyaApp4) ⁠South African Loyalty Awards

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Fiona McFaul, the Vice President of Marketing and Loyalty for the Sandman Group RSVP Rewards is one of Canada’s best kept secrets!  Listen in to hear how Sandman Hotels  completed a dramatic digital transformation of their loyalty program Sandman Hotels is part of the Northland Properties group, a family business that operates an impressive portfolio of businesses including restaurants, resorts, sports teams and hotels!Show Notes:1) Fiona McFaul2) ⁠Sandman Group⁠3) RSVP Rewards4) #251: Digital Transformation with RSVP Rewards from the Sandman Hotel Group

Welcome to this episode of Let’s Talk Loyalty where we are announcing and officially launching “Loyalty TV”.Loyalty TV is a completely new format and our first major change since we launched this podcast dedicated to loyalty marketing professionals in 2019. We are bringing a selection of our best interviews to a professional TV studio here in Dubai, so you can watch them on this incredible new channel. Please do enjoy our new shows on our website which is very simply available on www.Loyalty.tv.Show Notes:1) Loyalty TV2) #411: McDonald's Rewards - Global Loyalty Insights - Audio 3) Watch the full video interview on ⁠Loyalty TV⁠

Today’s episode features one of the most exciting new uses of loyalty marketing that I’ve come across.Mistplay is a leading loyalty app for mobile gamers, where users can discover new games and earn as they play. As their platform has grown, they’ve integrated many of the learnings from top loyalty programs in other industries, and then experimented with them to find ways to serve the needs of their community of gamers worldwide. With over 2 million people already active and playing games through the platform each month, Mistplay is focused on leveraging the best loyalty insights and levers from around the world in order to build both trust and engagement in a way that very few platforms can offer. My guest is Nicholas Kerr, VP of Loyalty and Lifecycle at Mistplay who shares some of the early successes they’ve achieved by optimizing their onboarding and lifecycle processes, using a gamified system that gamers know and love. Listen to learn all about Mistplay and please do enjoy our conversation. Show Notes: 1) Nicholas Kerr2) Mistplay3) Mistplay blogs4) LTL Podcast: #187: Microsoft Rewards - Insights and Ideas

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Antonio Ricciardi, SVP Consumer Intelligence & Engagement at Etisalat by e&, who’s responsible for leading their Smiles Program.Tom highlights Antonio’s key learnings from his journey to evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty.e& have a long history of constant evolution and innovation, which includes developing propositions focused on driving customer loyalty.Show Notes:1) Antonio Ricciardi2) e&⁠3) Smiles Program⁠4) #249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth

Today's episode of Let's Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, Amanda Cromhout. Amanda is the Founder and CEO of Truth, a loyalty consultancy firm based in South Africa, and she is also well-known to you all, as a host of an episode every month of Let's Talk Loyalty. Most importantly this year, in 2023, Amanda was recognized globally and voted the International Loyalty Personality of the Year. Today, Amanda joins us on the show to share the launch of her book called "Blind Loyalty – 101 Loyalty Concepts SIMPLIFIED", a book which has profound personal meaning for Amanda as she will explain. I believe it's a book that will become a bible for loyalty marketing professionals around the world as we increasingly strive for knowledge and global excellence, and we are thrilled that so many insights from "Let's Talk Loyalty" are mentioned throughout the book. Amanda’s team in Truth has painstakingly listened to every guest’s answer to our opening question about what is their favourite loyalty program, and her book holds the definite list of answers from our guests over the last 18 months and which programs were answered most often! So, whether you want to simply learn about loyalty in a way that’s truly simplified, or you want to support the Blind Loyalty Trust, or if you’re just curious about whether your program made the list of the industry’s favorites, you are sure to love this show!  Listen to enjoy our conversation with Amanda Cromhout from Truth!Show Notes:1) Amanda Cromhout2) Truth3) Blind Loyalty Trust4) Blind Loyalty – 101 Loyalty Concepts SIMPLIFIED5) Amanda Recognised as the International Loyalty Personality of the Year⁠6) Watch the full video interview on Loyalty TV

Today’s episode features insights from our friends in Valuedynamx as they celebrate their latest partnership with Expedia as part of their ongoing product development.  Valuedynamx is a fairly new brand in the loyalty travel industry, but it is part of the well-known Collinson Group. Today’s conversation centers on how the Expedia Group has become an exciting addition to the Value Dynamx product, as loyalty programs around the world looks for new ways to differentiate their brands from their competitors using their loyalty program propositions. Joining me to share some exciting travel trends and insights as well as the early results of their partnership in Alice Wynne, Commercial Product Manager at ValueDynamx as well as Carolina Cabero, VP of Commercial Partnerships for the Expedia Group based in Spain. This episode is sponsored by Valuedynamx.Show notes:1) Alice Wynne2) Carolina Cabero3) Valuedynamx4) Collinson Group5) Expedia Group6) EMEA Trends: The Power of Strategic Partnerships: Enhancing Loyalty Programs in 2023

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula talks to Lisa Routel, Verizon’s Marketing Strategy Lead to learn all about their loyalty program “Verizon Up” has won multiple loyalty awards Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry. Lisa shares the latest propositions she’s building to keep Verizon customers engaged as well as some insights from her earlier career in loyalty with leading brands like Jaguar. Show Notes:1) Lisa Routel⁠2) Verizon3) Verizon Up4) #248: Leading Loyalty for Telecoms Giant Verizon

Danielle Brown, CMO of Plusgrade and Points, discusses the innovation and evolution of travel loyalty programs amidst global economic events. They highlight the success of currency retailing in driving short-term revenues and long-term loyalty. Privacy, acquisition strategies, loyalty currency in various sectors, and celebrating success are also discussed.