#439:UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth (Short Summary Show)

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Antonio Ricciardi, SVP Consumer Intelligence & Engagement at Etisalat by e&, who’s responsible for leading their Smiles Program.

Tom highlights Antonio’s key learnings from his journey to evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty.

e& have a long history of constant evolution and innovation, which includes developing propositions focused on driving customer loyalty.

Show Notes:

1) Antonio Ricciardi

2) e&⁠

3) Smiles Program⁠

4) #249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth