#450: REI - (Recreational Equipment Incorporated) - Showcases the Principles Creating Customer Loyalty as a Co-Operative

This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty TV.

Today's guest joins from a unique and inspirational brand which is guided by four pillars and values that guide everything that they do.

REI, or Recreational Equipment Incorporated, is a U.S. based cooperative, which means it's essentially owned and operated by its 24 million members.

At Recreational Equipment, Inc. (REI) they believe that a life lived outdoors is a life well-lived. They see their purpose as awakening a love of the outdoors, and offer top-quality gear, expert advice, as well as the opportunity to create inspiring stories of life outside, for their members to share with their friends and families.

Our guest is Clay Walton House, the Divisional Vice President of Membership for REI, who explains the incredible meaning this brings to the whole business, along with a whole new level of meaning to the word loyalty.

Please listen or watch on Loyalty TV to enjoy my conversation with Clay Walton House from REI.

Show Notes:

1) Clay Walton House

2) Recreational Equipment Incorporated (REI)

3) REI Co-op Channel

4) Loyalty TV