REI (Recreational Equipment Incorporated)
A U.S. based cooperative that is owned and operated by its 24 million members
Best podcasts with REI (Recreational Equipment Incorporated)
Ranked by the Snipd community
Oct 25, 2023 • 37min
#450: REI - (Recreational Equipment Incorporated) - Showcases the Principles Creating Customer Loyalty as a Co-Operative
Clay Walton House from REI discusses how the cooperative ownership structure impacts loyalty. They admire Nike's program and share their journey in the loyalty industry. REI's origins as a consumer cooperative and the challenges of being a large retailer are also explored.
