Let's Talk Loyalty #452: The 7 Essential Components for Cultivating Customer Loyalty Marigold
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Oct 31, 2023 Simon Jeffs, Principal Marketing Strategist at Marigold, shares the seven underlying principles of any loyalty programme. He discusses the importance of loyalty and personalized propositions, the challenges of bringing a value proposition to market, and the significance of customer data and personalization. The use of gamification in the airline industry and the availability of consulting services for program design are also explored.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Exploring the Speaker's Favorite Loyalty Program
02:07 • 3min
The Importance of Loyalty and Personalized Propositions
05:00 • 28min
Developing a Simple and Effective Value Proposition
32:35 • 10min
The Importance of Customer Data and Personalization
43:00 • 6min
Gamification in E-commerce and Consulting Services for Program Design
49:20 • 2min
Wrapping Up the Conversation and Sponsor Mention
51:09 • 2min