#452: The 7 Essential Components for Cultivating Customer Loyalty Marigold
Let's Talk Loyalty
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The Importance of Loyalty and Personalized Propositions
This chapter discusses the importance of loyalty in the industry and shares examples of extreme loyalty from customers. It also talks about the personalized proposition of a brand and how it drives profitable behavior change. The chapter emphasizes the need to acquire and engage customers, understand their wants and needs, and foster long-term relationships.
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