#451: Investigating Airline Loyalty Programs (Short Summary Show)

Today, “Let’s Talk Loyalty” meets airline industry thought-leader Mark Ross-Smith, CEO at Loyalty Status Co.  Listen in to hear Tom summarise Mark’s key insights on global airline loyalty programmes.

Tom’s highlights include airline programs role, positioning, and potential for greater profits.  It’s a fascinating discussion about innovative ideas to drive customer loyalty and how brands can learn from other industries such as the gaming.

Hosted by⁠ Tom Peace 

Show Notes:

1) ⁠Mark Ross Smith

2) ⁠⁠⁠Loyalty Status Co⁠⁠

3) ⁠#257: Airline Loyalty Programs - their Role, Positioning and Potential for Even Greater Profits