Guillaume Moubeche is the founder & CEO of Lempire, a company that turns ambitious businesses into BIG names. His most famous product, lemlist, which he co-founded in 2018 with only $1 000, revolutionized email prospecting. Lempire went from 0 to a $150M valuation in 3.5 years bootstrapped. It is currently at $23M in ARR and has already helped 100,000+ people all over the world build and grow profitable businesses. In 2022 Guillaume published a best-selling book “The $150M Secret” where he shared his entrepreneurial journey and the secrets behind his business strategy. In this episode of Maja Voje's GTM Strategist Podcast, we discussed how to build a bootstrapped empire, how to create a $150 million business from Europe, and how to be a kick-ass in sales as a founder. Links: https://www.linkedin.com/in/profit-led-growth/https://www.lemlist.com/ https://www.lempire.com/ The $150M Secret book: https://amzn.to/4bAuIJ7 https://www.instagram.com/guillaume_moubeche/?hl=en Masterclass https://www.youtube.com/watch?v=og6PgGUy-5w GTM Strategist:  ⁠⁠⁠https://gtmstrategist.com/⁠⁠⁠ ⁠⁠⁠https://www.linkedin.com/in/majavoje/⁠⁠⁠  ⁠⁠⁠https://gtmstrategist.substack.com/⁠⁠⁠

Ulrik Lehrskov-Schmidt is one of the world's leading experts in B2B SaaS pricing. He is the preferred pricing partner of organizations such as Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and many leading private equity and VC funds. Ulrik also wrote a best-selling book The Pricing Roadmap. He helped over 150 clients in the past 7 years. In this episode, he helps us understand how to test willingness to pay in the go-to-market stage and how to optimize pricing.  Links:  Ulrik on LinkedIn: https://www.linkedin.com/in/ulriklehrskovschmidt/  The Pricing Roadmap book: https://amzn.to/47EJ5sx  https://www.willingnesstopay.com/  GTM Strategist:  ⁠⁠https://gtmstrategist.com/⁠⁠ ⁠⁠https://www.linkedin.com/in/majavoje/⁠⁠  ⁠⁠https://gtmstrategist.substack.com/⁠⁠

In this episode, we will uncover how to get to mysterious Product Market Fit, how to measure it, and how building in public helps to get to it faster. With us is Enzo Avigo. He is a brilliant Product Leader who has worked at stellar companies such as Intercom, Zalando, N26, and many more. Now, Enzo is a co-founder and CEO of the next-generation analytics tool for B2B SaaS - June.so. June.so was admitted to Y Combinator, won the Data & Analytics Golden Kitty award on Product Hunt, and was the fastest-growing app based on the Twilio Segment data in 2022. Links:  https://www.linkedin.com/in/enzoa/  https://twitter.com/0zne  https://www.june.so/  Enzo's brand new YouTube channel: https://www.youtube.com/@enzoavigo VIP list for Enzo’s upcoming book: https://growthjam.us13.list-manage.com/subscribe?u=852899896faba4e48a3de6941&id=5b123fd824 GTM Strategist:  ⁠https://gtmstrategist.com/⁠ ⁠https://www.linkedin.com/in/majavoje/⁠  ⁠https://gtmstrategist.substack.com/⁠

Passionate about simplicity and good practical UX thinking, Thomas Fry has been the first designer at multiple start-ups, where he specialized in solving the problems faced when building and scaling your product. He’s worked with companies in multiple industries, such as Numarqe, ClearStake and Trustology (subsidiary of BitPanda). In this episode, Thomas explains how understanding your product market fit, talking directly with your customers and optimizing your Time to Value is crucial for growing your business. When markets are this competitive, genuine customer research and user-led design create the USP to make you stand out to both customers and investors.  Links:  https://www.linkedin.com/in/tom-fry/  Tom’s Portfolio: https://www.builtbyhumans.xyz/tom-fry GTM Strategist:  https://gtmstrategist.com/ https://www.linkedin.com/in/majavoje/  https://gtmstrategist.substack.com/

Allan Dib is a serial entrepreneur, rebellious marketer, technology expert, consultant, and bestselling author.  A couple of years ago, I fell in love with the simplicity of his model 1-Page Marketing Plan, which is brilliant for GTM companies.  It covers all the parts of the customer journey and is easy to grasp, especially for busy founders and product people who do not want or have time to study marketing for a semester.  Allan is preparing to issue a new book in 2024, The Lean Marketing.  In our chat today, we will briefly present the model, comment on some relevant trends in marketing and sales that inspired his new book, and bring you tactical tips on how to win the hearts and minds of customers in the age of fierce competition and AI.  Allan’s links mentioned in the episode:  https://www.linkedin.com/in/allandib/  https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/  https://go.successwise.com/ Upcoming book: https://www.amazon.com/Lean-Marketing-leads-profit-marketing-ebook/dp/B0CQ6T5KBY/ -- Get GTM Strategist book from $9.99: ⁠https://gtmstrategist.com/⁠ GTM Strategist Substack: ⁠https://gtmstrategist.substack.com/⁠  Maja Voje on LinkedIn: ⁠https://www.linkedin.com/in/majavoje/

Alexander Estner, a Munich-based SaaS growth expert, aids founders in reaching their first €1 million ARR. He discusses prevalent GTM myths like the belief that a great product sells itself, the misconception of having no competition, and the dangers of assuming a free trial will solve everything. Estner emphasizes the importance of recognizing customer pain points, prioritizing retention over mere acquisition, and the critical role founders play in shaping their go-to-market strategies.

Pierre-Jean Hillion is a growth manager at BlaBlaCar, the world's leading community-based travel network. He studied growth and product marketing at Reforge.  Today, we will tackle the art and science of Growth Loops and reveal how they can elevate your GTM journey. When building a platform that needs supply and demand, where and how do you start? What are your best bets, and how do you tackle it from there? Pierre-Jean also shared a couple of snippets from his personal brand-building journey. In a year of content creation, he grew an audience of over 3000 Substack subscribers and a strong 10K audience on LinkedIn. He does all his content by himself. Links: https://www.linkedin.com/in/pierre-jean-hillion-growth/  https://thegrowthmind.substack.com/   https://www.blablacar.com/ ⁠https://gtmstrategist.com⁠ Get my best-selling book GTM Strategist on Amazon: ⁠https://a.co/d/1Rgwkce⁠

Tania Kefs is a co-founder and CEO of Jurnee. Previously, she led customer success and business development at the European unicorn Aircall, a cloud-based call center software. She was the first employee there.  Tania and I talked about the sales-led growth approach and how to do cold outreach when you are just starting. Links:  https://www.linkedin.com/in/tania-kefs/ https://jurnee.io/  https://gtmstrategist.com Get my best-selling book GTM Strategist on Amazon: https://a.co/d/1Rgwkce

Dr. Else van der Berg, an expert on customer discovery, discusses the importance of customer research in go-to-market strategies and the challenges faced by product professionals. They explore the fear of rejection, the significance of unique value, and the connection between willingness to pay and confidence in assumptions. They also highlight the limitations of frameworks and the effectiveness of referrals. Additionally, they introduce Riverside, a valuable podcast recording tool.

Anthony Pierri, co-founder of Fletch PMM, shares his expertise in product marketing for early-stage SaaS companies. He emphasizes that success lies not only in product quality but in how it’s communicated. Anthony discusses the importance of clear messaging and tailored strategies for specific audiences. He delves into the balance between features and benefits, offers insights on crafting impactful messaging, and shares anecdotes from real-life experiences. Plus, he highlights the role of productivity tools and effective social media engagement.