Dr. Else van der Berg: ECP & Customer Discovery

Dr. Else van der Berg, an expert on customer discovery, discusses the importance of customer research in go-to-market strategies and the challenges faced by product professionals. They explore the fear of rejection, the significance of unique value, and the connection between willingness to pay and confidence in assumptions. They also highlight the limitations of frameworks and the effectiveness of referrals. Additionally, they introduce Riverside, a valuable podcast recording tool.