Dr. Else van der Berg: ECP & Customer Discovery
GTM Strategist Podcast
Introduction
Dr. Elza van der Berg emphasizes the importance of customer research for effective go-to-market strategies and compares it to flossing teeth. She discusses the challenges of conducting customer research and the hesitation of experienced product professionals to engage in it.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
