2min chapter

GTM Strategist Podcast cover image

Dr. Else van der Berg: ECP & Customer Discovery

GTM Strategist Podcast

CHAPTER

Overcoming the Fear of Rejection and Embracing Customer Discovery

The speakers explore the fear of rejection and hesitancy in sharing ideas, focusing on the enjoyment of solo tinkering versus the challenges of real-world feedback. They highlight the significance of customer discovery and how professionals can sometimes avoid engaging with customers.

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