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Dr. Else van der Berg: ECP & Customer Discovery

GTM Strategist Podcast

CHAPTER

Connecting Willingness to Pay and Confidence in Assumptions

The chapter discusses the importance of willingness to pay in product development and the need for solid financial resources. It emphasizes the potential dangers of relying on assumptions and encourages the use of research methods to validate ideas. The speaker presents a model that connects willingness to pay with the level of confidence in assumptions and suggests various research methods based on different stages of product development and confidence levels.

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