Dr. Else van der Berg, a seasoned product management consultant for B2B SaaS startups, dives deep into the art of defining a narrow Ideal Customer Profile (ICP). She shares her layered approach to testing methods, emphasizing the blend of interviews and user tests. The discussion highlights the necessity of empathy in interpreting user feedback and the importance of evidence-based insights. Dr. van der Berg also stresses seeking mentorship in product management, urging aspiring professionals to connect for valuable guidance on their career journey.

Dr. Else van der Berg, an expert on customer discovery, discusses the importance of customer research in go-to-market strategies and the challenges faced by product professionals. They explore the fear of rejection, the significance of unique value, and the connection between willingness to pay and confidence in assumptions. They also highlight the limitations of frameworks and the effectiveness of referrals. Additionally, they introduce Riverside, a valuable podcast recording tool.