
GTM Strategist Podcast
Welcome to the wild waters of Go-To-Market Strategy! This podcast is a compass on your quest to make decisions with confidence. Maja Voje talks with best-in-class experts on how they navigate their companies through the GTM stage.
Latest episodes

24 snips
Oct 13, 2023 • 46min
Pierre Herubel: GTM Strategy Blueprint
Pierre Herubel, Growth Strategies for Early Stage Ventures, shares go-to-market secrets. Topics include developing strategies for startups, choosing the right channels, utilizing Sub Stack for content distribution, and the importance of mental health for productivity.

Oct 6, 2023 • 42min
Casey Hill: Marketing Automation Strategy for GTM
Casey Hill is a Senior Growth Manager at ActiveCampaign, a legendary contributor to the Marketing Automation discipline on Quora, and a Founder himself.
Casey knows the gains and pains of GTM inside out. In this episode:
He will share must-have email sequences
Provide hands-on guidance on how to write emails that convert well
Maybe he will even convince you that some form of CRM makes much sense to prevent opportunities from slipping away.
And much more.
Links:
https://www.linkedin.com/in/caseyhill/
https://www.activecampaign.com/
Get my best-selling book GTM Strategist on Amazon: https://a.co/d/1Rgwkce

Sep 29, 2023 • 48min
Rishi Chowdhury: Beachhead Strategy
Rishi Chowdhury is the founder & CEO of Incube Space. Since the early 2010s, Rishi has designed and built over 30 incubators, accelerators, and corporate innovation programs and spaces. He has also advised companies and government organizations on the design of operations of 8 more worldwide. In this episode, we will talk about Rishi's own Beachhead Strategy - how to win a single market segment before heading forward - to get traction. Rishi will explain how he applied the Beachhead Strategy to his business across the UK.
--
Get my best-selling book GTM Strategist on Amazon: https://a.co/d/1Rgwkce