GTM Strategist Podcast Pierre Herubel: GTM Strategy Blueprint
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Oct 13, 2023 Pierre Herubel, Growth Strategies for Early Stage Ventures, shares go-to-market secrets. Topics include developing strategies for startups, choosing the right channels, utilizing Sub Stack for content distribution, and the importance of mental health for productivity.
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GTM for Startups vs. Corporations
- Consider the differences in GTM strategy between large corporations and small startups.
- Startups should prioritize speed and agility due to limited resources and the need for rapid traction.
Three-Step GTM Process
- Focus on a three-step GTM process: research, strategy, and action plan.
- Thorough research is crucial for understanding target markets and customer needs.
Test Willingness to Pay
- Test willingness to pay early in the research stage, especially for bootstrapped startups.
- This helps ensure that the target customers not only use the product, but will pay for it.