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22min chapter
Pierre Herubel: GTM Strategy Blueprint
GTM Strategist Podcast
Choosing the Right Channels for your GTM Strategy
This chapter discusses the importance of selecting the right channels for your Go-To-Market strategy based on your Ideal Customer Profile. The speaker provides insights on options like LinkedIn, Google, and email, and emphasizes the challenges of cold emailing. They also mention the shift towards branding and content in outbound marketing.
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