AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
GTM Strategist Podcast
Ulrik Lehrskov-Schmidt: Pricing from WTF to WTP (Willingness to Pay) - B2B SaaS edition
Feb 8, 2024
58:41
Ulrik Lehrskov-Schmidt is one of the world's leading experts in B2B SaaS pricing. He is the preferred pricing partner of organizations such as Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and many leading private equity and VC funds.
Ulrik also wrote a best-selling book The Pricing Roadmap. He helped over 150 clients in the past 7 years.
In this episode, he helps us understand how to test willingness to pay in the go-to-market stage and how to optimize pricing.
Links:
Ulrik on LinkedIn: https://www.linkedin.com/in/ulriklehrskovschmidt/
The Pricing Roadmap book: https://amzn.to/47EJ5sx
https://www.willingnesstopay.com/
GTM Strategist:
https://gtmstrategist.com/
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode